Hallmark Engine Optimization
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Hallmark Engine Optimization
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About this listen
We unpack how SEO, AI, and content creation often mirror pop culture’s obsession with formula — from Hallmark’s keyword-heavy movie titles (“Christmas Together with You”) to the “AI slop” flooding the internet.
We recall the evolution from keyword stuffing to Generative Engine Optimization (GEO), why “Human Engine Optimization (HEO)” is the real key to great marketing, and how today’s content creators can avoid the same mistakes that once broke YouTube’s kids’ algorithm.
Along the way, expect detours into Christmas vs. Halloween debates, AI hallucinations, and a few personal branding stories involving cigars and Spaceballs.
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