In this episode, Mallory Ham, Director of Business Development at LSM, sits down with Amy Layne, Enterprise Business Consultant at Thryv. Amy discusses what exactly a CRM is, why it's so important for every business to have one in this digital age, and the things to consider during your research and evaluation process.

There are a million and one different CRMs out there, all differing by industry and complexity. When evaluating the best CRM solution for your business, it’s important to have your goals and needs clearly defined before beginning your search. 

Connect with Amy Layne: https://www.linkedin.com/in/amy-layne/

Learn more about Thryv at https://www.thryv.com/

Thryv - https://www.thryv.com/

Facebook - https://www.facebook.com/Thryv

Twitter - https://twitter.com/Thryv - @Thryv

YouTube - https://www.youtube.com/Thryv

LinkedIn - https://www.linkedin.com/company/thryvinc/

Instagram - https://www.instagram.com/getthryv/

Tiktok - https://www.tiktok.com/@getthryv

This episode is brought to you by LSM.

Are you responsible for marketing in your organization? If so, you know the importance of getting the most out of your budget in order to prove the true value of your efforts through actual return-on-investment. Hammer Time is here to help you accomplish your marketing goals. In each episode, you’ll get answers to the most common questions I’m asked by business owners and marketing executives. Topics include how to build an effective marketing budget, common misconceptions with SEO, and automation tools to help drive your business forward. Subscribe on iTunes, Spotify or YouTube, and learn more about LSM at www.lsm.works.

#digitalmarketing #ROI #SEO #marketingautomation

Achieving brand consistency can be a real challenge, especially if you’re an emerging franchise experiencing massive growth. In this episode, Mallory shares advice on how to position your digital marketing efforts within your franchise system to create brand consistency across your entire network.

It’s the job of the franchisor to set brand guidelines, so it should be the job of the franchisor to ensure they’re being met. Exerting corporate control over your SEO and creative assets will deliver a consistent customer experience online and in-store that aligns with your brand culture.

Today, Mallory breaks down a few key ideas designed to create consistency in branding across the board.

More specifically, Mallory covers:

• How to harness your National Marketing Fund to exert brand control across your network
• Creating content consistency through your organic marketing strategy
• The importance of franchisors supplying franchisees with brand-approved assets
• The most important goal for franchisees and how franchisors can support their success

This episode is brought to you by LSM.

Are you responsible for marketing in your organization? If so, you know the importance of getting the most out of your budget in order to prove the true value of your efforts through actual return-on-investment. Hammer Time is here to help you accomplish your marketing goals. In each episode, you’ll get answers to the most common questions I’m asked by business owners and marketing executives. Topics include how to build an effective marketing budget, common misconceptions with SEO, and automation tools to help drive your business forward. Subscribe on iTunes, Spotify or YouTube, and learn more about LSM at www.lsm.works.

In this week's episode of the Hammer Time podcast, Mallory Ham, Director of Business Development at LSM, speaks with Amber Bandukwala, Sales Director at AdTheorent.

Machine learning affects just about every digital advertiser out there, yet it's something that very few know much about. Amber, who also happens to be the very first guest on this podcast, will be breaking down how you can choose the best programmatic vendor for your needs and the many ways machine learning is harnessed across different AI-based ad platforms. 

Amber’s entire career has been within the digital advertising landscape. She worked on the agency side for a while as a Media Planner & Buyer. About six years ago, she shifted gears over to the demand-side platform, and has been at AdTheorent ever since.

Today, Amber discusses:

• What programmatic advertising is and how it’s affected by machine learning
• Distinguishing factors between different machine learning platforms
• Why a customized algorithm is ideal for long-term campaign growth
• Incremental and decremental learnings as it relates to algorithms
• How the death of the cookie is going to impact machine learning and programmatic as a whole

Connect with Amber Bandukwala: https://www.linkedin.com/in/amber-bandukwala-01732652

Learn more about AdTheorent at https://www.adtheorent.com/

This episode is brought to you by LSM.

Are you responsible for marketing in your organization? If so, you know the importance of getting the most out of your budget in order to prove the true value of your efforts through actual return-on-investment. Hammer Time is here to help you accomplish your marketing goals. In each episode, you’ll get answers to the most common questions I’m asked by business owners and marketing executives. Topics include how to build an effective marketing budget, common misconceptions with SEO, and automation tools to help drive your business forward. Subscribe on iTunes, Spotify or YouTube, and learn more about LSM at www.lsm.works.