Handle With Care: The Anxious Achiever on How Brands Can Approach Tough Topics
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Handle With Care: The Anxious Achiever on How Brands Can Approach Tough Topics
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Everyone experiences anxiety on some level, so why do creators and brands steer clear of the topic? Morra Aarons-Mele, a.k.a. “The Anxious Achiever,” is here to explain why addressing tough topics can be a win for audiences, creators, and a marketer’s bottom line.
This week on The Media Roundtable, Daniel Granger (CEO & Founder, Oxford Road) welcomes Aarons-Mele, host of The Anxious Achiever podcast, as well as an author, Harvard professor, presidential campaign strategist, and totally-not-anxious person. Together, they examine the challenges of building a business around an identity, and discuss why brands should align with creators who are brave enough to talk about difficult topics
“Don't start a podcast to become rich. But if you have a specific thing that you want to chew over and [want to] get access to people, do it. I can't normally call up the Surgeon General and be like, ‘Hey, you want to talk about loneliness?’ But with a podcast, I can.”
- Morra Aarons-Mele (Founder, MHL Partners; Host, The Anxious Achiever)