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He Wrote the Book on Unforgettable Events
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He Wrote the Book on Unforgettable Events
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Today we learn the story about how one toothbrush helped drive big success for a conference. Phil Mershon is the director of experience at Social Media Marketing World and author of "Unforgettable: The Art and Science of Creating Memorable Experiences." He breaks down why most event planners reach for the checklist before they ever ask the real question: Why? He shares the stories behind unforgettable events, from the attendee who almost walked out to the credo that reshaped how he thinks about service at scale: "Do for one what you wish you could do for everyone."
Special Guest: Phil Mershon
Book: "Unforgettable: The Art and Science of Creating Memorable Experiences."
Follow: Phil Mershon | LinkedIn | Social Media Marketing World
HOST: The Books That Rule Podcast is hosted by:
Dane Golden, Paid Media Strategist
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