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Healthcare Insight for Marketers

Healthcare Insight for Marketers

Written by: True North Custom
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About this listen

 With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven tactics and practical tips that inspire your marketing initiatives.© 2021 True North Custom Economics Marketing Marketing & Sales
Episodes
  • Cynthia Schmidt on the Differences Between Academic and Healthcare Marketing

    Cynthia Schmidt on the Differences Between Academic and Healthcare Marketing
    Mar 1 2022
    Cynthia Schmidt, director of marketing at VCU Health–an academic medical center in Richmond Virginia, shares her experience marketing the school and the health system. We also cover their vaccination campaign and an innovative project to reduce hypertension in their community called "TeachBP". Learn more about your ad choices. Visit megaphone.fm/adchoices
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    21 mins
  • Jean Hitchcock on how marketing can earn respect at the executive table

    Jean Hitchcock on how marketing can earn respect at the executive table
    Nov 18 2021
    Jean shares practical advice from her experience leading marketing teams at hospitals across the country. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    31 mins
  • Scott Becker on Marketing as a Content Producer

    Scott Becker on Marketing as a Content Producer
    Oct 7 2021
    As a long time publisher, Scott is no stranger to healthcare content production and we learn his insights on marketing, the business of healthcare, staffing and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 mins
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