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Healthcare Market Matrix

Healthcare Market Matrix

Written by: Ratio
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Healthcare Market Matrix is a podcast series providing an in-depth exploration of the challenges healthcare organization leaders face that technology has the chance to help them solve. We aim to create a comprehensive, referenceable resource healthcare technology companies can use to develop and bring products to market ready to address their customers' unique needs.©2023 Ratio, LLC Economics Marketing Marketing & Sales
Episodes
  • Trish Rivard & Todd Nelson — 2024 Study of CFO Pain Points with HFMA
    Dec 17 2024

    Summary

    On this episode of Healthcare Market Matrix, host John Farkas delves into the pressing challenges facing healthcare Chief Financial Officers (CFOs) with esteemed guests Todd Nelson, a former hospital CFO and current Director of Partner Relationships at Healthcare Financial Management Association (HFMA), and Trish Rivard, founder of Eliciting Insights. The episode is anchored on findings from HFMA's comprehensive 2024 study, which surveyed one hundred and thirty-five CFOs from one hundred and thirty-two health systems, exploring economic constraints, margin pressures, and emerging trends in healthcare finance.

    A staggering forty-seven percent of CFOs identified supply chain issues as a primary margin pressure, while escalating costs in pharmaceuticals and medical devices were noted as significant challenges by eighty-six percent and seventy-three percent, respectively. There's a delicate balance between innovation and cost efficiency, especially when clinician familiarity with products and physician malpractice insurance comes into play. The ongoing labor shortage, particularly in nursing, exacerbates these challenges, pushing health systems to adopt strategies like outsourcing and wage increases to retain staff.

    Cybersecurity, though less pressing than supply chain issues, has seen a fifty percent uptick in spending, further amplified by a major vendor data breach. While the potential of AI in healthcare elicits mixed reactions—split equally among those expecting cost reductions, increases, or no change at all—only eight percent of health systems feel ready for AI integration. Vendors are urged to educate health systems on AI implementation and governance for sustainable partnerships.

    The episode also sheds light on the pandemic's lasting impact on labor costs, with ninety-six percent of CFOs citing labor as a major concern, and a whopping ninety-nine percent highlighting nursing worries specifically due to contract labor costs. Reimbursement complexities and payer denials, particularly with Medicare Advantage plans, are other significant pain points. Effective vendor relationships and tailored solutions are emphasized as crucial for navigating these multifaceted challenges.

    Ultimately, the dialogue underscores the importance of understanding and addressing CFOs' specific pain points for building trust and driving effective, long-term partnerships in the healthcare sector.

    Show Notes

    (6:12) Understanding CFO Pain Points

    (17:42) How Remote Works Increases Competition for IT Talent

    (29:22) Entangling Patient Care Decisions with Automated Denials

    (35:40) Assessing R&D Cost Value in Healthcare

    (45:05) Prioritizing Automation and Cybersecurity over AI

    (1:01:24) Building Trust with CFOs to Pitch Health Tech Solutions

    Links

    John Farkas

    Ratio

    Spencer Honeyman

    Trish Rivard

    Eliciting Insights

    Todd Nelson

    Healthcare Financial Management Association (HFMA)

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    1 hr and 4 mins
  • Christopher McCord — Navigating a Health IT Market in Flux: Key Insights as We Head Into Q4
    Sep 30 2024

    In this episode of Healthcare Market Matrix, John Farkas speaks with Christopher McCord, Managing Director at Healthcare Growth Partners, about the latest trends in the Health IT Market Report. They discuss the surge in M&A and buyout activity, why valuations haven’t recovered to pre-pandemic levels, and how investors and healthtech companies should navigate a stratified market heading into Q4.

    McCord shares insights on the rise of AI-powered tools, with a focus on workflow AI, and explains how companies can position themselves for successful M&A amid rising deal volumes but declining quality. He also touches on the macroeconomic factors influencing the market, including interest rate hikes and hospital margin recovery, and the regulatory challenges affecting innovation.

    This episode is full of actionable advice for healthtech companies and investors, plus details on where to download the full report.

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    48 mins
  • Dr. Neal Patel — Navigating Health IT: From Data Security to AI-Driven Innovation at VUMC
    Sep 3 2024

    In this episode of the Healthcare Market Matrix, John Farkas kicks things off with a conversation with Dr. Neal Patel, a healthcare industry expert from Vanderbilt University Medical Center. Together, they discuss cybersecurity, interoperability, and the implementation of AI in healthcare. Dr. Patel also emphasizes the importance of understanding the capabilities and limitations of AI and the need for careful deployment.

    This far-reaching and thought-provoking conversation covers Dr. Patel’s long association with Vanderbilt, where he has been since 1997. During that time he has played a significant role in optimizing patient care through informatics strategies.

    Patel speaks fascinatingly about the growing threat of cyber attacks in the healthcare industry and the need for organizations to assess their vulnerabilities. He also discusses the importance of having robust cybersecurity measures in place and the challenges of balancing innovation and security.

    This insightful conversation is sure to provide valuable perspectives for anyone interested in information management in healthcare.

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    46 mins
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