Healthy Competition: Product Marketing | Competitive Intelligence | Strategy cover art

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

Healthy Competition: Product Marketing | Competitive Intelligence | Strategy

Written by: Andy McCotter-Bicknell
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About this listen

 This show has one simple goal: help you stand out and win in B2B tech. So in each episode, we interview founders, investors, and industry leaders to walk us through their businesses, differentiators, and how they stay on top of their markets + competitors. www.healthycompetition.coAndy McCotter-Bicknell Economics
Episodes
  • Special Announcement 💚

    Special Announcement 💚
    Nov 5 2025

    Hi! It's been a while. Tune in to hear an important update about the future of Healthy Competition :-)
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    21 mins
  • Quick lil announcement

    Quick lil announcement
    Mar 10 2024
    listen :-)
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    3 mins
  • April Dunford: Nailing Competitive Positioning

    April Dunford: Nailing Competitive Positioning
    Dec 18 2023

    April Dunford is the world's leading expert on positioning for B2B tech companies and the author of 'Obviously Awesome' as well as the newly released 'Sales Pitch.'


    We focused on how competitive intel and positioning intersect in business:

    - bashing "approaches," not competitors

    - the importance of positioning your competitors

    - when to mention competitors (and when to leave them be)

    - why you shouldn't be scared of talking about competitors

    - why you need to know your differentiated value


    And lots more.


    Follow April: website | LinkedIn

    Check out her new book: Sales Pitch

    Continue the conversation with me: ⁠⁠⁠LinkedIn⁠⁠⁠ 

    This episode is brought to you by the ⁠⁠⁠Healthy Competition⁠⁠⁠ community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today!
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    36 mins
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