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Heard Mentality

Heard Mentality

Written by: Commercial Radio & Audio
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How Audio Moves Minds & Markets.

Heard Mentality explores how the world’s most creative brands and minds use sound to make people feel, think, and act.

Presented by Commercial Radio & Audio and hosted by Little Black Book’s Brittany Rigby, it’s a fast, inspiring look into the stories and strategies proving the power of audio to cut through — and move us as people.

 Economics Marketing Marketing & Sales
Episodes
  • Sound That Sticks: How Audio Builds Brands You Can’t Forget

    Sound That Sticks: How Audio Builds Brands You Can’t Forget
    Dec 2 2025

    Every brand has a look — the great ones also have a sound.
    Brittney Rigby speaks with Aaron Matthews (Original Audio) and Laura-Leigh Smith (Studiotonic) about the emotion, science, and consistency behind great sonic branding. Plus, we chat with Kimberley Flanagan (Strat Agency) about how Chemist Warehouse has used these principles to build one of Australia’s most recognisable retail brands.

    See omnystudio.com/listener for privacy information.
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    38 mins
  • The Brands You Can Hear: From Sushi Hub to Netflix – The Power of Sonic Branding

    The Brands You Can Hear: From Sushi Hub to Netflix – The Power of Sonic Branding
    Nov 24 2025

    What does sushi have in common with Netflix?

    A killer sonic brand.

    In this episode of Heard Mentality, Brittany Rigby chats with Stuart White (Head of Marketing, Sushi Hub) and Charlton Hill (Head of Music & Innovation, Uncanny Valley) about the power of sound to build memory, emotion and culture.

    From the seven-second earworm that made Sushi Hub unforgettable to why the right sonic logo can outperform a million-dollar TV spot, this is your masterclass in making people hear your brand — and feel it.

    See omnystudio.com/listener for privacy information.
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    36 mins
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