Hundreds of cognitive biases affect your customers’ buying decisions, often without us even noticing.

In this episode, Talia dives into one of the most common and powerful of them all: The bandwagon effect, and explains how you can leverage it ethically in your marketing to help buyers feel safer choosing you.

RESOURCES
→ Check out my FREE workshop: https://taliawolf.com/workshop
→ Get my NEW book (Emotional Targeting): https://taliawolf.com/book

After dissecting 100 B2B homepages, Talia breaks down the 3 biggest mistakes brands are making on their homepage and the one thing they need to do, to fix it.

The bottom line? It isn’t a design or UX problem, it isn’t a traffic problem - it’s a customer-centricity problem.

Across industries, the same 3 problems showed up again and again:

1. unclear or generic messaging that focuses on the company instead of the buyer,
2. overly complicated layouts that make it hard to understand what’s being offered,
3. and a complete lack of emotional resonance.

This isn’t just a B2B problem. It’s a widespread issue that’s happening on most websites.

RESOURCES

→ Check out my FREE workshop: https://taliawolf.com/workshop
→ Get my NEW book (Emotional Targeting): https://taliawolf.com/book

AI is deciding what your prospects learn about your brand, are you ready?

Today, when someone is looking for a solution, they don’t just Google you, they ask AI. And AI doesn’t JUST read your homepage. It pulls sentiment, conversations, reviews, comments, and opinions from all over the web to decide what buyers see about your brand.
In this episode of Heart Before Cart Talia explains how AI tools like ChatGPT and Perplexity shape brand perception and the one thing you should research this week if you want to win in an AI-driven buying journey.

Follow Talia for more optimization tips:
LinkedIn: https://www.linkedin.com/in/taliagw/
Website: https://getuplift.co/