Choosing yourself can feel uncomfortable, especially when you've been taught to put everyone else first.

In this episode of Her Table, Her Rules, speaks with Yolanda Martinez about what it truly means to show up for yourself. Yolanda shares her journey from growing up as a migrant farm worker to building a life rooted in self-worth, boundaries, and personal responsibility. She explains how early decisions to trust her voice shaped her path and eventually led her to create the 21DaysWithYolanda program.

You'll explore why women hesitate to take up space, how cultural expectations quietly shape behavior, and what shifts when women commit to themselves without apology. Yolanda highlights the importance of showing up consistently, honoring self-care, and replacing guilt with clarity.

Stop living by expectations and start making choices that feel true. Watch the full episode of Why Choosing Yourself Is the Hardest—and Best—Move.

Yolanda Martinez is a women's success coach, motivational speaker, and the creator of 21DaysWithYolanda, a transformational program designed to help women reclaim their voice and choose themselves. Originally from Mexico, Yolanda's journey from migrant farm worker to empowered leader shaped her deep commitment to self-worth, self-care, and self-leadership. With a background in teaching, fashion, and personal development, she helps women break free from limiting patterns and show up fully in their lives. Her work centers on courage, boundaries, and honoring your inner power.

Website: https://21dayswithyolanda.com/blog/

Facebook: https://www.facebook.com/yshoegal

Instagram: https://www.instagram.com/iamyolandamartinez/

Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face.

Website: https://www.frameworklegal.com/

LinkedIn: https://www.linkedin.com/in/juliet-peters/

Facebook: https://www.facebook.com/juliet.petersmoomey

Instagram: https://www.instagram.com/jrpetersaz/

https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn

X: https://x.com/frameworklegal

Many women lead successful lives on paper yet quietly feel misaligned, unseen, or stuck in roles shaped by expectations rather than truth.

In this episode of Her Table, Her Rules, Juliet Peters explores the shift from performing who you think you should be to owning who you truly are with Tina Schaaf, Founder of The Executives Agent™ and CEO of The Schaaf Group. Tina shares how identity not titles, status, or approval shapes confidence, clarity, and long-term fulfillment for women at every stage of leadership.

Together, they unpack how "shoulds" slowly shrink women's voices, why misalignment leads to burnout even at the highest levels, and how reconnecting with your core identity restores agency, presence, and purpose. You'll hear grounded insight for women who sense they're capable of more but want it to feel aligned, not exhausting.

If you're ready to replace pressure with clarity and lead from a place that actually feels like you, watch the full episode of From "I Should Be" to "I Am": A Woman's Leadership Awakening.

Tina Schaaf is an executive coach, leadership strategist, speaker, and trusted advisor on a mission to help high-level professionals rediscover who they are and rise with confidence, clarity, and calling. With over 20+ years of experience in executive recruiting, executive search, business growth, and transformational coaching, Tina brings a rare blend of strategic expertise and spiritual discernment to her work. Her personal journey ignited a deep passion for helping others reclaim their worth, rewrite their story, and build lives and careers anchored in purpose. She empowers leaders to move from uncertainty to unshakable vision, equipping them to step into the next chapter of life with boldness, faith, and renewed direction. She is the author of Disruption by Design™, a transformative framework that guides professionals through a proven process to clarify, claim, and commit to elevating their life and career—by design, not default.

IG: https://www.instagram.com/executivesagent/

LinkedIn: https://www.linkedin.com/in/tinaschaaf/

The Schaaf Group:

Website: https://www.theschaafgroup.com/

LinkedIn: https://www.linkedin.com/company/the-schaaf-group/

Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face.

Website: https://www.frameworklegal.com/

LinkedIn: https://www.linkedin.com/in/juliet-peters/

Facebook: https://www.facebook.com/juliet.petersmoomey

Instagram: https://www.instagram.com/jrpetersaz/

https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn

X: https://x.com/frameworklegal

When women stop quieting their inner voice and start trusting it, business transforms.

In this episode of Her Table, Her Rules, Juliet Peters sits down with Leah Williams, founder of The Barefoot Trail Foundation, who shares how her journey from paralegal to HVAC business co-owner to wellness park founder was never about titles. It was always about listening to what lit her up and having the courage to follow it.

From negotiating ownership in a male-dominated industry to walking away and planting roots in a field of her own making, Leah proves that trusting your instincts and knowing your worth are two of the greatest tools a woman can carry.

Take a moment to listen. You may find the clarity you've been waiting for. Tune in to the full episode of A Bold New Beginning: How to Reinvent Your Life at Any Age.

Leah Williams, MBA, is the founder of The Barefoot Trail Foundation, a 501(c)(3) dedicated to creating beautiful forested parks where individuals and families can reconnect with nature, restore their health, and experience the grounding benefits of walking barefoot. After more than a decade as co-owner of SG Mechanical Air, Leah made a powerful pivot from HVAC to holistic healing transforming her leadership experience into a mission-driven movement centered on wellness and community. With dual MBAs and a passion for innovative health practices, she is redefining what healing spaces can look like.

Website: https://thebarefoottrail.org/

LI: https://www.linkedin.com/in/lwilliams8888/

FB: https://www.facebook.com/@the.barefoot.trail

IG: https://www.instagram.com/thebarefoottrail/

TikTok: https://www.tiktok.com/@thebarefoottrail

Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face.

Website: https://www.frameworklegal.com/

LinkedIn: https://www.linkedin.com/in/juliet-peters/

Facebook: https://www.facebook.com/juliet.petersmoomey

Instagram: https://www.instagram.com/jrpetersaz/

https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn

X: https://x.com/frameworklegal

When women stop quieting their inner voice and start trusting it, business transforms.

In this episode of Her Table, Her Rules, Juliet Peters connects with Dr. Robyn McKay, Award-Winning Therapist with a PhD in Counseling Psychology, who brings science and soul together to guide high-performing women. Robyn challenges the outdated notion that logic must lead and emotion must be hidden. Instead, she offers a grounded and spiritual path forward where intuition, emotional intelligence, and nervous system awareness are your sharpest tools.

They unpack what it means to make space for your sensitivity, regulate your energy, and make decisions rooted in inner clarity. Your intuition isn't a weakness. It's your strategy.

Watch the full episode of The Courage to Trust Your Inner Knowing and see how intuition can guide your next bold move.

Dr. Robyn McKay is an award-winning therapist and trusted strategic advisor to leaders at the highest levels of medicine, technology, finance, and entertainment. With a PhD in Counseling Psychology and deep expertise in the psychology of giftedness, she supports high-impact women who are navigating complex leadership, visibility, and the quiet pressures that come with being the one others rely on. Robyn is known for seeing what others miss—tracking intuition, unspoken motivations, and the patterns that shape powerful decision-making. Her rare blend of psychological insight and strategic clarity helps women lead from their deepest inner knowing.

Website: https://www.drrobynmckay.com/

FB: https://www.facebook.com/robynmckayphd

LI: https://www.linkedin.com/in/robynmckay1/

IG: https://www.instagram.com/robynmckayphd/

YT: https://www.youtube.com/@robynmckayphd/videos

Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the dayto-day challenges businesses face.

Website: https://www.frameworklegal.com/

LinkedIn: https://www.linkedin.com/in/juliet-peters/

Facebook: https://www.facebook.com/juliet.petersmoomey

Instagram: https://www.instagram.com/jrpetersaz/

https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn

X: https://x.com/frameworklegal

Legal mistakes can cost you your brand, money, and peace of mind. Yet, so many women skip this crucial step when building their businesses.

In this episode of Her Table, Her Rules, Juliet Peters speaks with Sarah Gilliland, founding attorney of Rising Brand Legal, about what every woman founder needs to know to protect her brand and build a business that lasts. Sarah shares her journey from burnout to building a practice that helps women navigate trademarks, contracts, and the hard truths behind business growth.

This episode is packed with practical advice on branding, the importance of trademark strategy, how to handle contracts the smart way, and the unique mindset hurdles women face when scaling.

Tune in to the full episode of Why Every Woman Founder Needs Real Protection.

Sarah Gilliland is the Founding Attorney of Rising Brand Legal, where she helps women founders protect their businesses through smart trademark strategy, airtight contracts, and rock-solid legal foundations. With over 15 years of entrepreneurial experience herself, she deeply understands the risks, late nights, and big dreams that come with building a brand. Sarah specializes in simplifying complex intellectual property issues so founders can confidently safeguard what they've worked so hard to create. She believes protecting your brand is securing your legacy.

Rising Brand Legal: https://www.risingbrandlegal.com/

Sarah on LinkedIn: https://www.linkedin.com/in/trademark-lawyer-sarahg/

FB: https://www.facebook.com/sarahdawnesq/

IG: https://www.instagram.com/sarahknowslegal?igsh=czVrNGdvZjV2ejlj

TikTok: https://www.tiktok.com/@thelawyersarah

Threads: https://www.threads.com/@thelawyersarah

Juliet Peters, founder of Framework Legal, brings a wealth of experience to

her legal career. She worked first as a television news journalist and later

transitioned into law. She earned her JD Cum Laude from ASU in 1998 and

began as a civil litigator specializing in complex commercial disputes. Juliet

has also served as Division Chief Counsel for the Child and Family Protection

Division of the Attorney General's Office, overseeing a team of 380 lawyers

and staff statewide. In her role as Vice President and In-House Counsel for a

large Phoenix ice cream franchisor, she collaborated closely with various

business departments, including Human Relations, Real Estate, and Marketing,

while advising C-suite executives on crisis management and strategic

initiatives. Her diverse background gives her a unique perspective on the day-

to-day challenges businesses face.

Website: https://www.frameworklegal.com/

LinkedIn: https://www.linkedin.com/in/juliet-peters/

Facebook: https://www.facebook.com/juliet.petersmoomey

Instagram: https://www.instagram.com/jrpetersaz/

https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn

X: https://x.com/frameworklegal

When innovation meets intention, business becomes something far more powerful.

In this episode of Her Table, Her Rules, Juliet Peters connects with Heather Locke, Founder & CEO of Hammersmith Support, a web and marketing company navigating the fast-changing digital world. Heather opens up about launching her company with a newborn, scaling through bold decisions, and redefining what it means to lead with clarity and creativity.

From hiring her first team member to managing hundreds of websites, Heather shares how she transformed client requests into scalable service models and now integrates AI automations to stay ahead. She walks us through the realities of growth, the hurdles of capacity planning, and the mindset shifts that helped her embrace uncertainty and move forward with confidence.

Tune in to the full episode of Leading a Digital Company in the AI Era.

Heather Locke is the Founder and CEO of Hammersmith Support, a woman-owned web development agency dedicated to helping businesses show up online with clarity, confidence, and impact. With over 20 years of experience, she specializes in building high-performing WordPress websites that reflect a brand's true identity and support long-term growth through maintenance, SEO, and dependable hosting. Heather leads a tight-knit team that prioritizes real connection—listening, understanding, and translating tech into simple, empowering guidance for clients nationwide. Her commitment to service extends beyond business through mentorship, nonprofit support, and community involvement.

LI: https://www.linkedin.com/in/heatherlockeaz/

Hammersmith Support: https://hammersmithsupport.com/

LI: https://www.linkedin.com/company/hammersmithsupport/

IG: https://www.instagram.com/hammersmithsupport/

FB: https://www.facebook.com/hammersmithsupport

Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face.

Website: https://www.frameworklegal.com/

LinkedIn: https://www.linkedin.com/in/juliet-peters/

Facebook: https://www.facebook.com/juliet.petersmoomey

Instagram: https://www.instagram.com/jrpetersaz/

https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn

X: https://x.com/frameworklegal

True visibility starts with a brand that reflects your purpose and feels like home.

In this episode of Her Table, Her Rules, Juliet Peters sits with Caitlin Penny, founder of Copper Theory Creative, who started her own creative agency at just 23. Caitlin breaks down how branding is so much more than a logo. It's a full experience, one that reflects your purpose, values, and voice.

From bootstrapping her business with zero financial training to growing a purpose-driven design studio with a powerful all-women team, Caitlin gets real about what it takes to build a profitable brand that makes an impact. She challenges the idea that visibility has to mean "twirling on camera," and offers a refreshing take on showing up in ways that feel right for you.

Your brand is your superpower and you're already enough to lead with it.

Watch the full episode of Branding That Empowers Women to Be Seen.

Caitlin Penny is the founder of Copper Theory Creative, a bold branding agency dedicated to helping women-led businesses be unmistakably seen. As a brand strategist and creative visionary, she crafts unapologetic brands that spark connection, loyalty, and confidence. Caitlin specializes in turning real estate professionals, financial experts, wellness brands, and community-driven organizations into unforgettable market leaders. Her work bridges in‑person presence with online identity, ensuring women show up clearly and powerfully in every space they occupy.

Website: https://coppertheorycreative.com/

LinkedIn: https://www.linkedin.com/in/caitlinpenny/

FB: https://www.facebook.com/CopperTheoryCreative

IG: https://www.instagram.com/coppertheorycreative/

Juliet Peters, founder of Framework Legal, brings a wealth of experience to her legal career. She worked first as a television news journalist and later transitioned into law. She earned her JD Cum Laude from ASU in 1998 and began as a civil litigator specializing in complex commercial disputes. Juliet has also served as Division Chief Counsel for the Child and Family Protection Division of the Attorney General's Office, overseeing a team of 380 lawyers and staff statewide. In her role as Vice President and In-House Counsel for a large Phoenix ice cream franchisor, she collaborated closely with various business departments, including Human Relations, Real Estate, and Marketing, while advising C-suite executives on crisis management and strategic initiatives. Her diverse background gives her a unique perspective on the day-to-day challenges businesses face.

Website: https://www.frameworklegal.com/

LinkedIn: https://www.linkedin.com/in/juliet-peters/

Facebook: https://www.facebook.com/juliet.petersmoomey

Instagram: https://www.instagram.com/jrpetersaz/

https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn

X: https://x.com/frameworklegal