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The Alicia Ortman Podcast

The Alicia Ortman Podcast

Written by: Alicia Ortman
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About this listen

This podcast is for ambitious women who look successful on the outside but feel stuck, restless, or disconnected on the inside.


I’m Alicia, a business and life coach, and for over 20 years, I’ve been self-coaching my way through life. Not by having it all figured out—but by doing the deep, honest work of reflection, emotional health, and identity growth.


In this podcast, we talk about what really drives growth: identity-based work, setting you as the foundation, and navigating the messy middle of becoming who you’re meant to be.


We’ll explore the fears ambitious women hold onto, the traps we fall into—overfunctioning, perfectionism, people-pleasing, playing small while calling it “being practical”—and what it actually takes to move forward with clarity and self-trust.


We're not fixing anything. We're reconnecting with ourselves.


These are thoughtful, honest conversations about emotional health, growth, and what it means to evolve—without abandoning who you are or what matters to you.


New episodes drop every Tuesday morning.


Think of it as your weekly pause and reminder that you’re allowed to want more—and pursue it.


If you’re ready to stop circling the same patterns and start building a life and business that feels aligned, you’re in the right place.

© 2026 Hey, Goal Sister, LLC Economics Leadership Management & Leadership Self-Help Success
Episodes
  • Build A Business In The Margins Of Motherhood: Growth

    Build A Business In The Margins Of Motherhood: Growth
    Apr 7 2026


    Apply for the Focused Women Collective here!

    We wrap the final part of our miniseries on building a business in the margins of motherhood by getting honest about what real growth requires.

    We talk identity, capacity, and the practical systems that help you raise your standard without adding chaos to your life.

    • why true business growth starts with identity and personal growth
    • raising your standard so you can hold the next level
    • lessons from motherhood phases and doing the inner work when you feel triggered
    • planning your business into motherhood by owning your day
    • using a brain dump matrix to get clear and choose needle-moving tasks
    • time blocking in Google Calendar to protect consistency
    • why data matters for busy moms and how to use it without overwhelm
    • tracking market research, email open rates, click-throughs, website hits, and checkout behavior
    • using audience language to strengthen messaging and sell the transformation


    If you loved this episode, please share it with a friend who would benefit from it!

    Holding space for ambitious moms building their business in the margins of motherhood.

    Apply for the Focused Women Collective!

    www.heygoalsister.com

    Connect with me on Instagram

    Goal-Setting Workbook for self-accountability + consistency
    Show More Show Less
    16 mins
  • Building A Business In The Margins Of Motherhood: Implementation

    Building A Business In The Margins Of Motherhood: Implementation
    Mar 31 2026

    I’m continuing part two of my mini-series on building your business in the margins of motherhood, and I’m bringing some tough love about implementation. We don’t need more hustle or more platforms, we need focused action that fits our real capacity so we can build trust and momentum.

    • honoring capacity as the starting point for execution
    • naming the mental load that makes routines fragile
    • why waiting for a perfect routine backfires
    • dropping trends and scattered marketing that do not move the needle
    • returning to the basics of the problem you solve
    • choosing one main action and doing it consistently
    • why an email list is the best high-yield channel
    • repeating your core message more than feels necessary
    • building proactively so your business is not reactive to family chaos

    I would love to invite you to apply to be a part of the Focused Women Collective here: https://forms.gle/fAqQZcScbGFMd8t96


    If this episode resonated with you, please share it with a friend who it would serve.


    Holding space for ambitious moms building their business in the margins of motherhood.

    Apply for the Focused Women Collective!

    www.heygoalsister.com

    Connect with me on Instagram

    Goal-Setting Workbook for self-accountability + consistency
    Show More Show Less
    15 mins
  • Building A Business In The Margins Of Motherhood

    Building A Business In The Margins Of Motherhood
    Mar 24 2026

    We kick off a foundation mini series on building a business in the margins of motherhood and name the real reason so many moms feel stuck.

    We reframe “not doing enough” into a season of building and share two questions that help you choose consistency without burning out.


    • why building in motherhood feels like the messy middle
    • the idea rush and how it turns into overwhelm
    • why “consistency” often feels boring and low motivation
    • how chasing new offers keeps you in a beginner cycle
    • building phase versus selling phase and why it matters
    • two parts of consistency: conviction and capacity
    • using your planner to audit energy and obligations
    • letting go of commitments that no longer fit your season


    You can connect with me on Instagram. @AliciaOrtmanCoaching. Send me a DM. I'm happy to voice chat that with you.

    Please leavea review to help the podcast grow!

    Discussing the messy middle internal friction for ambitious women who feel stuck.

    www.heygoalsister.com

    Connect with me on Instagram

    Boundaries in Business Audit

    Goal-Setting Workbook for self-accountability + consistency
    Show More Show Less
    16 mins
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