This episode of The High Profit Event Show features host Rudy Rodriguez in conversation with Alexander Ford, founder of Measurable Genius, and marks the second installment in our mini series titled, “How I Fill My Live Events”. This segment was voted number one and was pulled directly from our recent High Profit Events Virtual Mastermind, a private, invite-only working room where experienced event leaders gathered to openly share what is working right now in live and virtual events. The conversation is grounded in real execution, real numbers, and lessons learned in the trenches, making it especially relevant for event leaders navigating today’s market.

Alexander Ford brings a unique perspective to this episode, shaped by over a decade in the marketing and coaching space. After spending ten years building and running a successful marketing agency for coaches, Alexander made the bold decision to step fully into the role of coach and event leader himself. In his first year with Measurable Genius, he generated over seven figures in revenue, largely driven by his flagship live and virtual events, including The Choice 2. Known as a master facilitator of human behavior and psychology, Alexander blends strategic discipline with deep insight into leadership, identity, and decision-making, offering event leaders a clear and grounded framework for growth.

A central theme of the episode is the identity shift required to lead and fill high-converting events. Alexander shares how his results changed when he stopped approaching his audience as someone to be saved and instead stepped fully into the role of leader, marketer, and decision-maker. This internal shift transformed not only how he communicated, but how his audience responded, reinforcing the idea that people are not looking for rescuers, but for leadership they can trust and follow.

The conversation also reinforces why the classic event playbook still works when executed with discipline. Rather than chasing new tactics or gimmicks, Alexander explains how returning to fundamentals such as buying stages, running structured promotion cycles, hosting multi-day live events, and clearly positioning a high-ticket offer produced consistent and scalable results. His experience demonstrates that mastery of proven principles often outperforms constant reinvention, especially for event leaders focused on long-term growth.

Finally, the episode challenges conventional thinking around pricing by highlighting how volume, access, and experience outperform ego-driven pricing. Through real-world experimentation, Alexander reveals that lowering ticket prices did not harm show-up rates or conversions and, in many cases, improved them. By treating even low-ticket registrations like an enterprise sales pipeline and providing deep pre-event coaching and access, he built trust, strengthened relationships, and increased high-ticket conversions. This episode offers a powerful reframing for event leaders seeking more impact, integrity, and profitability from their events.

Want to connect with Alexander?

Register for the next The Choice event: https://measurablegenius.com/events/the-choice/

Website: https://measurablegenius.com/

LinkedIn: https://www.linkedin.com/in/alexanderwford/?originalSubdomain=ca

Facebook: https://www.facebook.com/alexander.ford.12907/

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In this episode of The High Profit Event Show, host Rudy Rodriguez kicks off our new mini series, "How I Fill My Live Events", drawn from a recent High Profit Event Virtual Mastermind that brought together 18 experienced event leaders with decades of combined experience. The focus of this series is simple and timely: what is actually working right now when it comes to filling live events, increasing engagement, and converting attendees into long-term, high-value clients. This first episode features one of the top-rated presenters from the mastermind, Tiamo De Vettori, who shares a proven event-filling system he has refined over more than 15 years of hosting live events

Tiamo De Vettori is the founder of Musicpreneur Academy, where he helps creative professionals build sustainable businesses around their craft. Over the years, Tiamo has consistently hosted live events with audiences ranging from 100 to 200 attendees and has successfully converted those events into high-ticket programs in the $10,000 to $30,000 range. What sets Tiamo apart is his highly intentional and strategic approach to event promotion. Nothing is left to chance, and every phase of the process is designed to build certainty, momentum, and trust well before the event ever begins.

A central theme of the conversation is strategic long-range event promotion and planning. Tiamo explains why designing the promotional timeline months in advance dramatically reduces stress for the host while creating predictability around attendance, logistics, and revenue. By planning early and sequencing each phase intentionally, event leaders can confidently project outcomes such as room blocks, engagement levels, and conversion potential instead of reacting at the last minute.

The episode also dives into filling events through warm audiences and partner ecosystems. Rather than relying on cold traffic, Tiamo shares how partnerships, existing communities, alumni, and referral incentives bring in highly aligned attendees who arrive engaged and ready to participate. This approach not only fills rooms more effectively but also creates an audience that is primed for deeper investment and long-term relationships.

Finally, the conversation highlights the importance of pre-event engagement to drive conversion and high-ticket enrollment. Through challenges, live calls, bonus windows, testimonials, and layered communication, Tiamo shows how nurturing attendees before the event builds anticipation, trust, and community. This pre-event experience sets the stage for stronger participation during the event itself and significantly increases the likelihood of meaningful conversions and lasting client relationships.

Want to connect with Tiamo?

Website: https://www.tiamomusic.com/

YouTube: https://www.youtube.com/user/tiamovideo

Facebook: https://www.facebook.com/tiamodevettori/

Instagram: https://www.instagram.com/tiamo_devettori

Want to learn more about Rudy’s work at V.E.S.T. Your Virtual Event Sales Team? Check out his website at https://virtualeventsalesteam.com/.

In this episode of The High Profit Event Show, Rudy Rodriguez sits down with Linda Cain, a woman whose impact in the events industry spans more than 1,400 events worldwide. Linda has been producing transformational experiences since she was a teenager, working with some of the most respected names in the industry. She is known not only for her event production company, BluDiamond Events, but also for her signature Sweet Retreats framework, which assists coaches and thought leaders deliver heart-centered, life-changing retreats. Outside her professional world, Linda is a long-time Pomeranian breeder, a devoted wife of 40 years, and an avid water skier.

Rudy and Linda begin by exploring one of the biggest shifts happening in the event industry today: the move toward bite-sized experiences. Linda explains that traditional webinars no longer create the kind of engagement event leaders need. Instead, mini workshops, short masterclasses, and hands-on micro-trainings are outperforming longer, lecture-style sessions because they give attendees a real, immediate win. She shares compelling examples from clients who deliver 90-minute interactive experiences—complete with breakout rooms and transformational exercises—that naturally lead participants into their larger three-day events or high-ticket programs. These small experiences create momentum, clarity, and early breakthroughs that make people want more.

The conversation expands into what Linda believes is the single most important strategy for event leaders right now: building community. She emphasizes that community is not a membership site, but rather the intentional ecosystem that surrounds an event as people get to know each other, connect, and feel seen. She describes how pre-event touchpoints—such as WhatsApp groups, networking sessions, micro-gatherings, and curated introductions—dramatically increase show-up rates and deepen engagement. When attendees feel connected before they even arrive, they are far more likely to stay engaged throughout the experience and continue working with the host afterward. Linda paints a clear picture of how nurturing low-hanging fruit, mid-tier prospects, and premium clients together creates a thriving long-term ecosystem.

Linda and Rudy then turn to the third major pillar of the episode: the use of surveys and assessments to tailor events and increase conversions. Linda reveals her three-survey system, beginning with an intake questionnaire at ticket purchase, followed by an event-specific survey closer to the start date, and finally a real-time assessment during the event—strategically placed before the offer. These surveys reveal what the audience truly needs, where they are in their readiness, and how the host can adjust the content or offer in the moment to match the room. She shares a powerful example from a JVology event where assessments completely reshaped the event design and produced the strongest outcomes the host had ever seen. For Linda, surveys are one of the most overlooked but essential tools for event success.

The episode concludes with Linda sharing her passion for events and her belief that everyone has an event inside them waiting to be expressed. She encourages leaders to charge what they’re worth, stay committed to building authentic community, and use assessments to stay aligned with the people they serve. Her message is clear: events are meant to bring people together, create transformation, and spark meaningful growth—and when designed with intention, they truly can.

If you are an event leader looking to increase engagement, fill your room with the right people, and create transformative experiences, this conversation offers a masterclass in modern event strategy from one of the most trusted experts in the field.

Want to connect with Linda?

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