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Hitting The Mark

Hitting The Mark

Written by: Fabian Geyrhalter
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About this listen

 Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.©FINIEN, 2018 - 2021 Economics Leadership Management & Leadership Marketing Marketing & Sales Personal Finance
Episodes
  • Linden Creek: Alisa Sparks, Founder & CEO

    Linden Creek: Alisa Sparks, Founder & CEO
    Jan 29 2026
    Alisa Sparks quit her government finance job to get into interior design without any formal training. She tested her theory, and the market responded. Today, this bold move sees her at the helm of Linden Creek, a home staging and interior design franchise with over 20 locations nationwide and many more planned.
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    49 mins
  • Archer: Eugene Kang, CEO & Founder

    Archer: Eugene Kang, CEO & Founder
    Dec 4 2025
    Eugene Kang grew up stocking shelves in his parents' gas station convenience stores, then one day took a mesmerizing bite of beef jerky at a small roadside stand, tracked down the maker, and eventually bought the business with his aunt. Fast forward to today, he grew Archer into America’s No. 1 premium jerky brand with 30 SKUs in 30,000 locations nationwide, and on this episode he shares all the lessons learned during the company's recent re-brand.
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    44 mins
  • HIRO (TUSHY, THINX, etc): Miki Agrawal , Founder

    HIRO (TUSHY, THINX, etc): Miki Agrawal , Founder
    Nov 6 2025

    Miki Agrawal founded the period underwear brand THINX, which everyone listening to this show remembers for its ad campaign running in the NYC subways, featuring grapefruit and eggs to represent menstruation. In 2019, Miki founded TUSHY, where she rebranded the modern bidet. Her latest venture stopped me in my tracks: HIRO Diapers, the world’s first diapers that are digested by Fungi.

    In this episode, we delve into conscious capitalism, the reduce and regenerate model, and brand growth through community building. Throughout we talk about all things creative and brand, naturally.
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    50 mins
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