In this episode, I’m pulling back the curtain on my most recent launch and giving you the real, unfiltered breakdown of what actually worked, what I’m changing next time, and the exact numbers behind an $81K launch.

I walk you through the five biggest changes I made compared to my previous launches, including:

• How I separated organic vs. paid traffic (and why I’ll never go back)
• The private podcast I used to warm up cold leads
• How I’m rethinking thank you pages and email deliverability
• My honest thoughts on doing sales calls for an $1,800 offer
• Why I ditched low-ticket upsells (and how that impacted conversions)

Then we get into the cold, hard data: ad spend, cost per lead, conversion rates, show-up rates, and how many buyers were brand new vs. already on my list.

If you run launches, manage ads for clients, or just want a realistic look at what actually goes into scaling an online offer… this episode is basically a masterclass in itself.

No fluff. No “six-figure in 30 days” nonsense. Just systems, strategy, testing, and a whole lot of “let’s try it and see what happens.”

Want support implementing this stuff in your own business?

Book a call for Done-For-You Ads Management (Retainer):
https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule

Book your 7-Day Ready, Set, Launch Intensive:
https://tidycal.com/mp0lnv3/ready-set-launch

What if your launches didn’t feel like a gamble anymore?

In this episode of the Hometown Advantage Podcast, I’m pulling back the curtain on my entire launch journey — from my very first launch that made about $900 in profit after ad spend… to my sixth launch that brought in over $60,000 in profit with a 4–6x return on ad spend.

Same offer.
Same core framework.
Very different results.

And the difference wasn’t luck, talent, or some secret tactic no one’s talking about.

It was reps.

In this episode, I walk you through:

• How I built and refined a repeatable launch strategy over time
• What my early launches actually looked like behind the scenes
• Why enrolling 3 people isn’t a failure — and why quitting there is
• How ads became my biggest lever for visibility, list growth, and trust
• Why ads aren’t just a “launch tool,” but a long-term growth asset
• How to use ads as a touchpoint machine instead of relying on organic reach alone
• And how data (not vibes) is what allowed me to scale with confidence

Whether you sell a service, run a local business, offer a group program, or sell digital products, this episode will help you understand how ads fit into sustainable growth — not just one-off launches.

I also break down the two ways my team and I currently support business owners with ads:

👉 Done-For-You Ads Management
For established businesses ready for a true advertising partner who handles strategy, creation, optimization, and scaling alongside you.
Book a call here:
https://portal.nicoleeldridgemedia.com/public/appointment-scheduler/690422e2baa8d706bfe38dc0/schedule

👉 Ready, Set, Launch (7-Day Intensive)
A hands-on, high-touch intensive where we strategize, build, and launch your ads in just 7 days — plus ongoing Slack support so you’re not left guessing after launch.
Book your spot here:
https://tidycal.com/mp0lnv3/ready-set-launch

If you’ve been wondering how to create momentum, visibility, and consistency with ads — without reinventing the wheel every time — this episode will give you the clarity you’ve been looking for.

🎧 Press play and let’s talk reps, patience, and profitable growth.

In this episode, I’m pulling back the curtain on my entire ad and marketing strategy for 2026 — but first, we’re doing a real reflection on what actually worked (and what didn’t) in 2025.

Book a call for DFY month to month ad services - https://tidycal.com/mp0lnv3/discovery

Purchase your ready-set-launch VIP week - {link here}

If you’ve ever felt stuck, overwhelmed, or like you “don’t have a strategy,” this one’s for you.

I walk you through the mindset that has guided my entire marketing career:
👉 test things
👉 give them time
👉 reassess based on real data — not emotions

We talk about:

• Why I double down on what’s working instead of constantly chasing new strategies
• The truth about timelines (and why expecting instant results is killing your momentum)
• What I learned from launching, evergreen funnels, and podcasting in 2025
• Why low-ticket funnels can be more profitable than free ones (if you do them right)
• How I use ads to bring in new people and organic content to build trust and conversions
• Exactly how I’m outsourcing content in 2026 so I can create more space, ease, and consistency
• My full 2026 marketing ecosystem — ads, email, podcasting, Instagram, Facebook, and what I’m not focusing on
• How I plan promotions all year so I’m only ever selling three things at a time
• Why I see marketing the same way I see self-care: non-negotiable if you want growth

This episode is part strategy, part behind-the-scenes, and part mindset shift — especially if you’ve been telling yourself you “don’t have time” to market your business.

And yes, I also share two ways you can work with me and my team if you want ads off your plate:

• Done-For-You Ads Management for scaling businesses
• Ready, Set, Launch — a brand-new VIP week where we build and launch your ads fast

If you’re serious about growing your business in 2026 — and you want a strategy that’s sustainable, profitable, and actually fits real life — this episode will give you a lot to think about.