How AI is Rewriting the B2B Growth Funnel
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How AI is Rewriting the B2B Growth Funnel
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About this listen
Search, as most B2B marketers learned it, is no longer the center of gravity. In this episode, the team explores how AI-driven answer engines are changing the way buyers discover, evaluate, and narrow options — often before a salesperson or website ever enters the picture. What starts as a conversation about SEO quickly becomes a strategic discussion about needs-based segmentation, decision logic, and what it really takes to be recommended when AI is acting on a buyer's behalf.
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