How AT&T Stays Innovative
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.
Add to cart failed.
Please try again later
Add to wishlist failed.
Please try again later
Remove from wishlist failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
How AT&T Stays Innovative
-
Narrated by:
-
Written by:
About this listen
When a company is as large as AT&T and has a legacy that dates back nearly 150 years, you might think that it’s difficult for the brand to adapt and innovate. Maryanne Cheung, the VP of ecommerce at AT&T, is here to tell you you’re wrong. On this episode, she details all the ways that AT&T has been able to change with the times in order to serve today’s more digitally-focused customers.
Tune in to learn:
- How AT&T evaluates change (3:00)
- Small bets that have made a big impact (5:00)
- The omnichannel mix at AT&T (9:50)
- Some predictions for the next five years (14:45)
- Outside of customer service, how does AT&T separate itself from competitors? (19:45)
- What is the future of call centers? (28:45)
- What keeps work exciting? (38:45)
Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce
Mission.org is a media studio producing content for world-class clients. Learn more at
http://www.mission.org.
No reviews yet