How Anthropic Claude Transforms Customer Journeys (Real Use Cases) cover art

How Anthropic Claude Transforms Customer Journeys (Real Use Cases)

How Anthropic Claude Transforms Customer Journeys (Real Use Cases)

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AI is everywhere, but is it actually creating value?

In this episode of Spam Jam, Vladimir Litoshenko (SVP Global Business) sits down with Pavel Khodalev (CTO & Head of AI Lab at First Line Software) to unpack a hard truth: most companies already “use AI,” but very few have truly embedded it into their customer journeys.

This conversation explores how Anthropic’s Claude can move beyond being just a tool and become part of the system itself — influencing decisions, shaping interactions, and creating measurable business value.

If you’re thinking about AI beyond chatbots and surface-level automation, this episode is your look into what it really means to build AI into the core of your customer experience.

🎧 Tune in now and rethink how AI fits into your customer journeys.

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