Brigit has found a winning formula on TikTok, and it has nothing to do with polished, traditional finance advertising.

Digital Marketing Coordinator Maggie Davis explains how leaning into diverse, unconventional creator content and scaling creative volume through TikTok One has helped Brigit consistently hit and beat their customer acquisition cost goals. Davis walks through how reintroducing TikTok Creator Marketplace transformed their results, and how a willingness to run the most unexpected creative, from trending sounds to surreal, random moments, has become their biggest competitive advantage. Her approach is a reminder that on TikTok, the stranger it is, the better it tends to work.

What You'll Learn in This Episode:

• How scaling creator volume through Creator Content at Scale and TikTok Creator Marketplace drove a surge in conversions
• Why the most unexpected creative concepts consistently outperform polished, brand-forward content
• How Brigit identifies which creator videos to put spend behind each week
• Why leaning into trending sounds, dances, and niche humor works even in a traditionally serious category like finance
• Why removing creative bias and trying everything is the best advice for any brand getting started on TikTok

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.