In this episode, I sit down with Carrie Green, founder of the Female Entrepreneur Association, to unpack what really goes into a successful launch in today’s online business landscape. We take an honest look at her recent launches, including what worked, what didn’t, and the lessons she’s learned by launching again and again in a fast-moving space.

We talk about the role of ads in boosting visibility and growth, why introducing paid elements earlier can strengthen a launch, and how maintaining your energy across multi-session experiences is just as important as your strategy behind the scenes. Carrie also shares how she uses urgency and scarcity without pressure, while building systems that make each launch feel more effortless over time.

We also explore why testing and adapting is essential for traction, and how Carrie leans into systems and AI to simplify content creation and delivery—especially when balancing live sessions, community engagement, and personal well-being.

3 Key Takeaways:

1. Launch strategies are living, breathing things — not one-and-done blueprints

Carrie reminded me that no two launches are the same, and what worked last time might need tweaking next time. Staying curious, testing ideas, and adapting your approach is where real evolution happens.

2. Paid elements and strategic urgency matter early

When I introduce paid elements earlier in a launch — instead of waiting until the very end — it can validate demand and build momentum. Combining that with thoughtful urgency and clear deadlines helps people make decisions without feeling pressured.

3. Systems and energy management are launch superpowers

Getting clear on repeatable systems — from content planning to AI-assisted drafting — doesn’t just make launches easier, it protects your energy. And in launch land, saving your energy = staying present with your audience.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Connect with Carrie Green on Website, Instagram, Facebook

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