How Chris Ruder Turned Spikeball from a Backyard Game into a Global Brand.
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How Chris Ruder Turned Spikeball from a Backyard Game into a Global Brand.
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About this listen
Spikeball started as a game people played in their backyards. Chris Ruder turned it into a global sports brand. Here's exactly how he did it.
In this episode of Behind the Rise, I sit down with Chris — founder of Spikeball — to get into the real story behind one of the most recognizable brands in recreational sports. We cover the moment Spikeball stopped being just a game and became a real business, the risky decisions that shaped the company, what Shark Tank actually changed, and what Chris would do differently if he were starting today.
No shortcuts. No highlight reel. Just the raw, unfiltered story of how a real brand gets built when there's no playbook.
If you're building something from scratch — this is the episode to study.
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