How Companies Can Go from Zero to Scale Using AI for Marketing ft. Lillian Pierson

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How Companies Can Go from Zero to Scale Using AI for Marketing ft. Lillian Pierson

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The year may have changed from 2025 to 2026, but some fundamental truths about AI haven’t. In the latest episode of Bringing Data and AI To Life, host and GVP Solutions Sales and Business Development at Informatica, Amy Horowitz, kickstarts the year with Lillian Pierson, Fractional CMO & Growth Advisor, Data Mania LLC and a marketing AI educator, for a candid and eye-opening conversation on how companies can build AI-native growth systems that deliver measurable ROI, architect high-performing teams with fewer resources, while avoiding the pitfalls of "shiny object syndrome." These are the frameworks and real-world strategies that help early-stage startups and Fortune 100 companies alike harness AI for exponential growth. But most importantly, the strategies that keep humans in control of what matters most.

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