How Design Drives Bookings in Lake Tahoe | April Vogt
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How Design Drives Bookings in Lake Tahoe | April Vogt
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What does it take to build a short-term rental collection that guests actually remember? We sit down with April Vogt, co-founder and owner of Modern Mountain Vacations, a referral-only, curated vacation rental company based in Lake Tahoe. April shares how over a decade in the food and beverage industry, real estate investing, and an eye for design led her to build one of Tahoe's most thoughtful hospitality brands.
In this episode, we talk about why she is intentional about only bringing on properties that meet her design standard and fit the vision of the collection, how lifestyle photography changed the way she tells a property's story, and why she believes design sets the guest experience before anyone even arrives. April also opens up about her next chapter: actively pursuing her first hotel acquisition in the Mountain West, what she's learned from nearly landing a deal, and why going bigger than she originally planned just makes more sense.
If you're in hospitality and thinking about how design, standards, and guest connection can set you apart from the competition, this one is worth your time.
Find April and Modern Mountain Vacations at modernmountainvacations.com and on Instagram at @modernmountainvacations.