Doug Flaig, CEO of Stratus Clean, is in the middle of one of the harder things a franchise leader can navigate - a full brand transformation - and he's doing it with a three-tier franchisee network watching every move. In this conversation, Doug gets into why answering the "why" before the "what" is the only change management that actually works, how he uses EOS and tier-based communication groups to keep a diverse franchisee base aligned, and what a career that ran through 7-Eleven, Burger King, and Dunkin Donuts before landing at a smaller company taught him about what it means to really lead. One takeaway that lands hard: nature abhors a vacuum - and if you're not filling it with communication, your franchisees are filling it with speculation.

In this episode:

• Tier-based franchisee communication and why one message doesn't fit every operator
• Unit economics as the north star — and what happens to brands that lose sight of it
• Servant leadership, the hedgehog principle, and what it actually means to lead through change

Guest: Doug Flaig, CEO, Stratus Building Solutions
Host: Katherine LeBlanc, Fractional CMO | Apollo CMO

Are you a franchise brand leader working on a growth challenge? Katherine works with franchise brands as a Fractional CMO. Learn more at apollocmo.com

The Franchise Leader Spotlight Podcast is part of the My Podcast Host Franchise Podcast Network — bringing franchise brand voices to the audiences that matter.

Brought to you by My Podcast Host — private internal podcast channels and the Franchise Podcast Network for franchise brands that take franchisee communication seriously. mypodcasthost.com