How Forrest Uses PRA To Fill His Schedule Without Ads
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This clip is for rehab clinicians who are building or growing an out-of-network, gym-based practice while still working part-time elsewhere. Forrest breaks down how he’s using PRA’s squat/deadlift/front rack algorithms to run workshops in CrossFit, F45, and local gyms to drive evals without paid ads. He also talks about leveraging tight community groups (like F3) and being intentional about when and how to invest in business coaching so you don’t just throw cash at random ads or cookie-cutter gurus.
Most PTs think they need Facebook ads and funnels to grow. Forrest is quietly filling his schedule using clinical algorithms, free workshops, and real community.
In this segment, you’ll see:
How he turns PRA’s squat, deadlift, and front rack algorithms into high-value workshops at CrossFit, F45, and local gyms.
How he uses those events to drive evals and build trust without feeling “salesy”.
Why he’s leaning on community groups like F3 to dominate his micro‑neighborhood.
How he’s balancing a part-time job while building his caseload from 5 a.m. to 7 p.m.
Why he’s holding off on paid ads and big-ticket coaching until the foundation and referrals are there.
How to think about picking a business coach so you avoid shady or cookie‑cutter programs.