Episode Title: How I Built This with Maddie Peschong

Guest: Maddie Peschong, Maddie Peschong Photography & Co-Founder of White Space Studio, Sioux Falls, SD

We Discuss:

• How Maddie transitioned from corporate marketing to full-time photography

• The early mistakes that shaped her business model and the turning points that made it thrive

• Building community and collaboration through White Space Studio, her shared studio concept

• How systems and boundaries became the backbone of her business growth

• Creating educational offers and coaching programs that serve both new and established photographers

• The mindset shifts that allowed her to scale without burnout

• Why Maddie believes every photographer should think like a CEO, not just a creative

TLDR:
Maddie Peschong shares the real story behind building her multifaceted photography business—from her first shoots to leading a thriving studio and education brand. She opens up about the systems, boundaries, and mindset work that helped her turn creative chaos into long-term sustainability. Whether you’re in the messy middle of your business or dreaming about your next pivot, Maddie’s story will leave you inspired to build something that truly fits your life.

Resources:

• Learn more about Maddie’s coaching programs and templates: https://maddiepeschong.com

• Follow Maddie on Instagram: @maddiepeschong

• Explore White Space Studio: https://whitespacesiouxfalls.com