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How I Grew This

How I Grew This

Written by: Branch
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 Dive into the dynamic world of digital marketing with Amanda Vandiver and Adam Landis in “How I Grew This,” where we invite leaders in the space to explore how they overcome industry challenges to achieve growth. Expect insightful conversations that uncover the secrets of our guest’s success in the ever-evolving landscape of digital marketing.2025 Branch Metrics Economics Management Management & Leadership Marketing Marketing & Sales Self-Help Success
Episodes
  • The Brand Consistency Myth: How to Scale Creative Without Losing Your Identity with Justin Rashidi

    The Brand Consistency Myth: How to Scale Creative Without Losing Your Identity with Justin Rashidi
    Jan 8 2026
    In this episode of How I Grew This, host Amanda sits down with Justin Rashidi, Co-Founder and Head of Strategy at SeedX, Inc., alongside co-host Adam, to explore how to build sustainable growth engines, navigate the shifting search landscape powered by AI, and measure marketing efforts with precision in a world of constant platform changes.
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    39 mins
  • Building AI That Won’t Get Eaten by the Models with Cooper Simson

    Building AI That Won’t Get Eaten by the Models with Cooper Simson
    Dec 18 2025
    In this episode, Amanda and Adam welcome Cooper Simson, Portfolio Manager at Martell Ventures, to discuss how to build sustainable AI-first SaaS companies for small and medium-sized businesses. Drawing from his experience launching an AI grant-writing startup and now scaling portfolio companies, Cooper breaks down the strategic frameworks, defensibility principles, and go-to-market tactics that separate winners from casualties in the AI boom.
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    36 mins
  • Inside a Designer’s Mind: The MarTech Operator’s Playbook

    Inside a Designer’s Mind: The MarTech Operator’s Playbook
    Dec 4 2025
    In this episode of HIGT, hosts Adam and Amanda sit down with Lindiwe Stenberg, newly promoted Chief of Staff to the VP of Marketing at Venmo (formerly Growth Marketing Operations Lead), to explore her unconventional career journey from multimedia design to nursing school to fintech marketing, her philosophy on continuous learning, and practical strategies for building high-performing marketing stacks and cross-functional teams.
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    37 mins
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