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How Imperfect Podcasting Builds Powerful Brands
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How Imperfect Podcasting Builds Powerful Brands
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In this episode, we’re talking about the long game of podcasting — the messy, imperfect, deeply human side that no one really warns you about.
Itır shares the behind-the-scenes of her four-year journey:
- why she started her podcast (spoiler: it wasn’t strategic at the beginning)
- how she built long-term relationships, collaborators, and even team members through her episodes
- the way curiosity — not trends — drives her topics
- the challenges of booking guests and staying consistent
- why over-editing kills the magic
- what she’s learned about listening, confidence, and showing up without needing everything perfect
She also gives a peek into what’s coming next for The Marketing Meeting and her consultancy, IE Brand Consulting.
This is a thoughtful, honest, encouraging conversation for anyone who wants to use their podcast as a space to learn, grow, and build something meaningful.
Where to find Itır:
LinkedIn: https://www.linkedin.com/in/itireraslan/
The Marketing Meeting Podcast: https://podcasts.apple.com/us/podcast/the-marketing-meeting-with-itir-eraslan/id1589765306
Website: https://www.ie-brand.com
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