Josh Lyon has been building ScentHound as their COO from seven units to 157 - and he's not slowing down. In this conversation, he gets into what it actually takes to scale a franchise brand with operational discipline intact: the team transitions nobody talks about, the franchisee adoption gap that compounds every time you add complexity, and why simplicity isn't a nice-to-have - it's the differentiator that separates the brands that win from the ones that don't.

In this episode:

• Building and rebuilding your team through three inflection points
• Why franchisees need to be treated like owners, not employees — and what changes when you do
• How ScentHound maps the five-stage journey of franchisees, team members, and customers to create simplicity at every level

Guest: Josh Lyon, Chief Operating Officer, ScentHound
Host: Katherine LeBlanc, Fractional CMO | Apollo CMO

Are you a franchise brand leader working on a growth challenge? Katherine works with franchise brands as a Fractional CMO. Learn more at apollocmo.com

The Franchise Leader Spotlight Podcast is part of the My Podcast Host Franchise Podcast Network — bringing franchise brand voices to the audiences that matter.

Brought to you by Franchise Ramp — full-picture growth marketing built specifically for franchise brands. Over 1,300 locations, 25 brands, and a proprietary platform called RampIQ. They get it because they've lived it. FranchiseRamp.com