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How Last-Mile Delivery Impacts High-Value Customer Loyalty—with Ryan Leigh
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Bringg Field CTO Ryan Leigh joins host Raquel Zanoni to unpack findings from Bringg's 2026 Delivery Experience Study. The data reveals that "power shoppers," consumers ordering 11+ times a month, generate outsized revenue but are twice as likely to leave after a single bad delivery.
The conversation covers why speed isn't the advantage it used to be, how "profitable delivery" usually just means cheaper delivery, and why the cost of delivery and the price of delivery are two different levers smart retailers decouple. It also digs into the persistent disconnect between the teams making delivery promises and the teams fulfilling them.
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