How Marketing Can Better Drive Revenue

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How Marketing Can Better Drive Revenue

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About this listen

Marketing is essential to any organization’s bottom line…

But it’s no secret that it’s often difficult to attribute its ROI.

So, how do you make sure you’re getting the most from your marketing mix?

To help answer that eternal question, I invited Lance Werling, Director of Worldwide Revenue Operations at Medigate, onto the show to share his marketing expertise.

Join us as we discuss:

The lag time between marketing efforts and results
The best ways to handle historical data
How to get Marketing, RevOps and the C-Suite speaking the same language

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