How Michelin reached for the stars by thinking differently.
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How Michelin reached for the stars by thinking differently.
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This episode will share the story of Michelin. It’s a story of two seemingly unconnected halves. One that designs and manufactures tyres and another that reviews and rates restaurants.
How could they be connected? And how does one benefit the other? The answer has progressive creative thinking - and the ability to think differently, laterally - at its heart.
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