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How Smart Bookkeepers Price Their Services

How Smart Bookkeepers Price Their Services

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 Most bookkeepers struggle with pricing, not because they lack skill, but because they don’t understand how smart bookkeepers actually think about value. In this episode, I break down: - How bookkeepers should approach pricing - Why bookkeepers often undercharge - What separates confident bookkeepers from hesitant bookkeepers. If you’re a bookkeeper or working with bookkeepers, this conversation will change how you see pricing forever. You’ll learn how bookkeepers can price services more strategically, position themselves more confidently, and stop competing with other bookkeepers on price alone. This episode is essential viewing for bookkeepers who want to charge what they’re truly worth! Access the pricing report for yourself, here: subscribepage.io/Fi6w9A ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast. Chapters: 00:00:00 - Introduction 00:00:28 - Pricing History and Current Situation 00:01:47 - Understanding the Value of Bookkeeping 00:02:41 - The Problem with Hourly Rate 00:05:35 - The Importance of Confidence in Pricing 00:07:04 - Survey Findings and Analysis 00:08:59 - The Need for Fixed Pricing 00:13:17 - Moving from Admin to Finance Lead 00:13:55 - How to Calculate Your Minimum Hourly Rate 00:15:08 - Building Packages and Productizing Services 00:16:55 - Differentiating Yourself from Other Bookkeepers 00:18:34 - The Correlation Between Confidence and Pricing 00:21:26 - The Role of Confidence in Sales Calls 00:23:48 - Moving from Fear to Confidence 00:25:20 - The Importance of Niching 00:27:10 - The Value of Niching Based on Personal Experiences 00:29:37 - Efficiency Through Focused Niching 00:30:15 - Efficiency Through Replicable Processes 00:30:49 - Understanding Client Needs for Package Design 00:31:38 - The Role of Confidence in Service Delivery 00:32:03 - The Impact of Niching on Pricing 00:32:37 - Invitation to Learn More and Reflect on Pricing 00:33:19 - Closing Remarks #bookkeeping
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