How Television Made a Team Brand
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How Television Made a Team Brand
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With the NFL season in full grind and approaching the playoffs, BAF looks at the Dallas Cowboys and the highly visible impact and history of their popularity on the air. He is joined by longtime Cowboys fan, Kaete, who represents a solid example of how television connects loyal followers outside of Texas. Topics of discussion center on how annual Thanksgiving appearances and active player, coach, and other personnel presence beyond the field have contributed to the brand "America's Team."
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