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How Tennis Australia Is Growing All Racket Sports (Not Fighting Them) | Callum Beale, Head of Game Expansion
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How Tennis Australia Is Growing All Racket Sports (Not Fighting Them) | Callum Beale, Head of Game Expansion
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In this episode of Racket Sports Weekly, host Ian Rapport sits down with Callum Beale, Head of Game Expansion at Tennis Australia, to discuss how one of the sport’s leading governing bodies is embracing the rise of pickleball, padel, and other emerging racket sports.
Rather than viewing these sports as competition, Tennis Australia is taking a different approach. It is using them to grow overall participation and bring more people into the racket sports ecosystem.
We discuss:
What “game expansion” actually means
Why Tennis Australia is leaning into pickleball, padel, and pop tennis
How different racket sports attract different consumer audiences
The rise of multi-sport “racket clubs”
Why the biggest threat to tennis isn’t pickleball..it’s inactivity
How this model could shape the future of racket sports globally
This conversation offers a fresh perspective on how collaboration—not competition—could define the next era of growth in racket sports.
🎧 Listen now and follow for weekly insights on the business of racket sports.