What does it really take to become a sports agent and eventually run your own agency?

In this episode of How To Become A…, Grace sits down with Stefan, sports agent to Chris Eubank Jr. and co-founder of YRDS, to break down the real path into athlete representation and sports business.

From internships and Olympic volunteering to the Premier League and launching a boutique sport & entertainment agency — this is a conversation about hustle, relationships, and long-term strategy.

Stefan shares:

• Growing up internationally and how that shaped his career

• Getting his break through the London 2012 Olympics

• Working at the Premier League for 10 years

• How he started representing Chris Eubank Jr.

• What a sports agent actually does day-to-day

• Negotiating brand partnerships & sponsorship deals

• Why relationship-building is everything

• Co-founding YRDS and building a boutique agency

• Working with premium fashion brands

• Representing talent beyond sport — including an astronaut

He also talks about:

• The pressure behind major fights and global events

• The long process behind landing big brand deals

• Why boutique agencies can outperform big corporations

• Expanding internationally (Middle East & LA)

• The importance of internships and real-world experience

If you’ve ever wondered what happens outside the ring or how athletes secure life-changing opportunities, this episode reveals the reality behind the headlines.

Resources:

YRDS: https://yrds.com/

Co-founders: @jonoyatess @danieljamesunderwood @stefanwesson

LOCOG: https://en.wikipedia.org/wiki/London_Organising_Committee_of_the_Olympic_and_Paralympic_Games

🎙 How To Become A... explores real-life journeys behind the careers of everyday people. Each episode dives into the path of someone who's built success outside of the spotlight — no fame, no fortune, just real stories. Discover how they started, the challenges they faced, and what drives them forward. 💼✨

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