How To Bring Value To Your Customers and Not Just A Price
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How To Bring Value To Your Customers and Not Just A Price
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[1:15] Mike opens the weekly sales meeting by discussing price, customer budgets, and why the number a customer gives is not always the final number.
[13:15] A’marri explains why knowing the product, the audience, and the customer’s hot words is important when marketing properties.
[20:30] Bob and Mike shift to the contracting side, using a recent estimate to discuss how to offer value instead of simply giving customers a price.
[36:00] A’marri talks about using AI to organize sales situations, understand what went wrong, and learn from why customers say yes or no.
[52:15] A’marri and Mike discuss continuous improvement, staying open to change, and using storytelling to strengthen marketing.
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