Hector Waldo is the Founder and Fractional CMO at Max Rev Growth, a marketing strategy firm helping home services businesses increase revenue. He is also the Chief Marketing Officer at Trust 1 Services. As a marketing leader, Hector delivers high-level executive marketing guidance with a focus on digital marketing and SEO.

Home services businesses face rising marketing costs, shifting customer expectations, and constant pressure to keep the phones ringing year-round. Standing out today takes more than just ads; it requires strategy, alignment, and trust at every touchpoint. How can contractors build a marketing system that drives consistent growth rather than short-term wins?

Home services marketer Hector Waldo emphasizes implementing a data-driven, customer-first marketing approach to create sustainable results. This involves tracking performance metrics, aligning marketing with sales and operations, and using seasonality to guide promotions. Hector also highlights community involvement, email marketing, and adapting to AI-driven consumer behavior.

In this episode of Everyday Comfort, Chad Franzen of Rise25 hosts Hector Waldo, Founder and Fractional CMO at Max Rev Growth, to discuss modern marketing strategies for home services companies. Hector talks about aligning marketing with operations, adapting to seasonality and rising ad costs, and how AI, email, and community engagement are shaping the future of customer acquisition.`