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How To Build an AI Teacher With ChatGPT, WordPress, and LifterLMS Online Language Learning With Marcus Carter

How To Build an AI Teacher With ChatGPT, WordPress, and LifterLMS Online Language Learning With Marcus Carter

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 This episode is brought to you by Popup Maker Boost Your Website’s Leads & Sales with Popup Maker Get started for free or save 15% OFF Popup Maker Premium—the most trusted WordPress popup plugin to grow your email list and increase sales conversions. Get Popup Maker Now Marcus Carter from Carter School of English returns in this episode of LMScast to provide a detailed look at how he turned decades of conventional English instruction into a scalable online learning company driven by LifterLMS and WordPress. Marcus, who has taught for more than 30 years, describes how the COVID epidemic compelled him to switch from traditional language schools to virtual ones. His tentative TikTok videos and lack of camera confidence eventually developed into a powerful social media presence, which helped him see the possibilities of digital courses as a long-term business strategy. He distinguished himself in a competitive market by concentrating on his proficiency in phonetics and multilingual instruction for Spanish speakers. Marcus also discusses how, after months of trial and error and sluggish early development, YouTube turned out to be his most successful growth and sales channel. One little alteration to a thumbnail served as the catalyst for a breakout video that has already amassed millions of views after more than 160 films were uploaded before gaining significant popularity. From there, he was able to create a devoted worldwide audience by using YouTube to easily integrate content with course sales through straightforward links and weekly live sessions. Marcus highlights his open, trust-first approach to marketing throughout the discussion, providing prospective students with thorough walkthroughs of his courses rather than depending only on exaggerated claims. He talks on how producing top-notch courses takes a lot of time and effort often nearly a year each course and why having several revenue streams such as YouTube, teaching, sponsors, and digital goods is crucial for long-term viability. Marcus concludes by discussing how he is now utilizing AI to make language learning more dynamic and interesting, continuing to push the limits of LifterLMS’s capabilities while producing significant results for students worldwide. 2025 WordPress LMS Buyer’s Guide Exclusive Download! Stop wasting time and money researching online course and membership site tech. Download the Buyer’s Guide Here’s Where To Go Next… Get the Course Creator Starter Kit to help you (or your client) create, launch, and scale a high-value online learning website. Also visit the creators of the LMScast podcast over at LifterLMS, the world’s leading most customizable learning management system software for WordPress. Create courses, coaching programs, online schools, and more with LifterLMS. Browse more recent episodes of the LMScast podcast here or explore the entire back catalog since 2014. And be sure to subscribe to get new podcast episodes delivered to your inbox every week. Episode Transcript Chris Badgett: You’ve come to the right place if you’re looking to create, launch, and scale a high value online training program. I’m your guide, Chris Badget. I’m the co-founder of lifter LMS, the most powerful learning management system for WordPress. State of the end, I’ve got something special for you. Enjoy the show. Hello, and welcome back to another episode of LMS Cast. Today I’m joined by a special guest. He’s back on the show. It’s Marcus Carter. He’s from Carter’s school of english.com, the Carter Method. And Marcus, what this episode is primarily gonna be about is how he’s figured out to make online language learning more engaging, more effective, more interactive, how to push the boundaries with WordPress Lifter LMS using AI to help. This is gonna be super fascinating, but first, welcome to the show, Marcus. Marcus Carter: Thanks very much, Chris. It’s a pleasure to be here. Be here. Chris Badgett: I’m real excited you’re here. And for those of you who are listening via podcast a little later in the show where Marcus is actually gonna get into screen sharing. So if you wanna see what we’re talking about, go to the lifter, LMS YouTube channel. And find this episode. If you type in LMS cast Marcus Carter, you’ll find it. And if you have the ability to switch over to the YouTube while you’re listening right now, I’d recommend doing that. But first, Marcus, let’s give a little context. Tell us about the Carter School of english.com. Just bring us up to speed on what it is, how long it’s been running, and your brand and your approach, and what your mission is and what’s going on. Marcus Carter: Okay I’ve been teaching English for the last 30 years and up until COVID the Pandemic I had my own language schools and we were all obviously, in different places and in different towns. And then COVID hit and that all went to pot, basically. And we had to diversify ...
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