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How To Profit From Pain

How To Profit From Pain

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 This episode is brought to you by Popup Maker Boost Your Website’s Leads & Sales with Popup Maker Get started for free or save 15% OFF Popup Maker Premium—the most trusted WordPress popup plugin to grow your email list and increase sales conversions. Get Popup Maker Now In this LMScast, Chris Badgett clarifies that “profiting from pain” refers to generating enormous value via the resolution of significant issues rather than exploiting people. Because conventional educational systems concentrate on teaching knowledge (mechanisms) rather than addressing why someone urgently needs that information, pain is frequently misinterpreted in the classroom. In actuality, they purchase pain alleviation and a clear route to a better result rather than classes, coaching, or memberships. He presents Dane Maxwell’s client-Result-Mechanism structure, stressing that everything must begin with a single client rather than a product. The course or coaching program is only the means by which the client transitions from suffering to relief. The client has a problem they wish to avoid and a goal they wish to achieve. The majority of course designers fail because they don’t fully get the suffering that generates actual market demand and instead think like experts, creating material first. Chris distinguishes clearly between severe pain and mild discomfort. An instigating event, such as a divorce, the birth of a child, sleeplessness, slowed company development, or an impending deadline like retirement or a lease expiration, can cause acute pain. People actively seek out answers and are prepared to spend since these difficulties are urgent, time-bound, and emotionally taxing. For this reason, pain-relieving offerings perform better than proactive but non-urgent “vitamin” courses. 2025 WordPress LMS Buyer’s Guide Exclusive Download! Stop wasting time and money researching online course and membership site tech. Download the Buyer’s Guide Here’s Where To Go Next… Get the Course Creator Starter Kit to help you (or your client) create, launch, and scale a high-value online learning website. Also visit the creators of the LMScast podcast over at LifterLMS, the world’s leading most customizable learning management system software for WordPress. Create courses, coaching programs, online schools, and more with LifterLMS. Browse more recent episodes of the LMScast podcast here or explore the entire back catalog since 2014. And be sure to subscribe to get new podcast episodes delivered to your inbox every week. Episode Transcript: Chris Badgett: You’ve come to the right place if you’re looking to create, launch, and scale a high value online training program. I’m your guide, Chris Badget. I’m the co-founder of LifterLMS, the most powerful learning management system for WordPress. State of the end, I’ve got something special for you. Enjoy the show. Hello, and welcome back to another episode of LMScast. Today I’m gonna be doing a solo episode with you about how to profit from pain. So pain is very misunderstood in the education space. We’re gonna get into that. When I talk about profit, I’m not talking about exploitation, I’m talking about value creation. So having a clear offer with clear conversions and more impact by solving pain, how to think about pain differently. By the way, we have a whole lesson in the Lifter LMS Academy course called the Perfect Offer Playbook, where we go even deeper on pain than what we’re gonna talk about today here. But I wanted to loop you in to start thinking differently about pain. Either in a new online course or coaching program or even business that you’re creating and how does leverage that to your advantage so that you can create much more impact, make more profit, have more fun, have a lot less friction, and doing the hard work of education entrepreneurship. So there’s a great old episode on this podcast that I did with Dane Maxwell. He dropped this solution from his book Start From Zero. He says that the holy grail of business is three things, a customer, a result, and a mechanism. And once I heard that framework and started using it and what I do, everything just started clicking for me. And we’re gonna. Unpack that, but basically you have to have a clear customer. I’m a big fan of putting a customer at the center of your business, not your product or your service, or your course, your membership or your offer. So a clear customer, the mechanism is how you do what you do. Ideally, it’s a unique mechanism. Now your mechanism will be unique no matter what, because there’s only one you, which doesn’t mean you can’t borrow. Pieces and parts from other folks, just like I just did with Dane Maxwell’s framework of the customer result mechanism. But the mechanism is basically how you do what you do when you create a course and it’s teaching somebody something. Maybe there’s quizzes, assignments, action items, and so on. ...
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