What happens when passion meets structure, and the right niche changes everything?

In this episode of How to Run Profitable Retreats, I sit down with Matthew Brandt, founder of Tactical Retreats, retired law enforcement officer, Navy veteran, and retreat leader creating life-changing experiences for veterans and first responders.

Matthew shares his real, behind-the-scenes journey of launching retreats with heart, and learning (sometimes the hard way) how clarity, positioning, and niching down create momentum.

You'll hear how:
▪️ His first retreat barely filled, then a single shift led to 75 women on a waitlist in one week
▪️ Niching within a niche unlocked demand, confidence, and sustainability
▪️ Trauma-informed retreat design is not optional, it's essential
▪️ Listening to your audience can radically transform your business
▪️ A small, boutique retreat model can scale into international retreats and property ownership

Matthew also shares deeply human stories from the retreat space, from women arriving terrified and ready to leave… to sitting around the fire hours later saying, "I don't want to go home."

We talk about leadership, safety, trust, resilience, and why passion alone is not enough, systems are what allow your mission to grow.

This episode is a must-listen for retreat leaders who:
▪️ Feel called to do meaningful work
▪️ Want proof that strategy and heart can coexist
▪️ Are ready to refine their niche and scale responsibly
▪️ Believe retreats should heal, not create more trauma

👀 How to Connect With Today's Guest
▪️ Instagram: https://www.instagram.com/tacticalretreatunplugged/
▪️ Website: http://www.tacticalretreat.org

⬛️ Book: Footsteps of the Soul: A Veteran's Quest for Healing and Purpose Along the Camino de Santiago https://www.barnesandnoble.com/w/footsteps-of-the-soul-matthew-g-brandt/1147720207

🎧 If you loved this episode, share it & leave a rating, it helps more retreat leaders find this work. 🖤

Plan a Profitable Retreat

Start here to get the tools, support, and strategy you need:

Book a free consult → https://theretreatplanner.com/go

Download the Profit E-book → https://theretreatplanner.com/profitebook

Download the Loyalty Marketing E-book → https://theretreatplanner.com/loyaltyebook

Join the Sold Out & Profitable Intensive → https://theretreatplanner.com/challenge

Attend the Live Workshop → https://theretreatplanner.com/live

Follow on Instagram → https://instagram.com/theretreatplanner

Selling your retreat shouldn't feel pushy, awkward, or "icky." In this episode of How to Run Profitable Retreats, I'm sharing a powerful segment from the Sold Out & Profitable Retreats Masterclass featuring Christi Kendall on how to sell like a woman — with presence, confidence, connection, and zero pressure.

Inside, you'll learn:
▪️ The 5 feminine sales shifts that make selling feel natural
▪️ Why price is a leadership moment (not something to explain)
▪️ The 3 sales archetypes — Visionary, Magnetic Storyteller, Radiant Authority — and how to sell from your superpower
▪️ How to enroll premium clients without chasing, convincing, or burnout

❕ Next Steps
💭 Join the Sold Out & Profitable Masterclass: https://theretreatplanner.com/challenge

💭 Sell Like a Woman™ Activation: https://sell.christikendall.com/archetype-activation-97-717567
Code: RETREATS

👀 If you loved this episode, share it & leave a rating. 🖤

Plan a Profitable Retreat

Start here to get the tools, support, and strategy you need:

Book a free consult → https://theretreatplanner.com/go

Download the Profit E-book → https://theretreatplanner.com/profitebook

Download the Loyalty Marketing E-book → https://theretreatplanner.com/loyaltyebook

Join the Sold Out & Profitable Intensive → https://theretreatplanner.com/challenge

Attend the Live Workshop → https://theretreatplanner.com/live

Follow on Instagram → https://instagram.com/theretreatplanner

Content shouldn't drain you, it should grow your retreat business.

In this episode of How to Run Profitable Retreats, I sit down with Louis Swart, founder of Ironbrij, to talk about how retreat leaders and coaches can create content that converts using AI, without burnout or inconsistency.

We break down why most people are overwhelmed by content, how AI can support (not replace) your voice, and why being specific, consistent, and delegated is the real growth advantage, especially if you want to scale retreats like a business.

▪️ Why your audience forgets you if you're not consistently visible
▪️ How AI helps you sound more like yourself, not less
▪️ The difference between generic content and content that attracts buyers
▪️ What to delegate first so you can focus on revenue-driving work
▪️ How to get 6 months of content created in 1 hour

🖤 If content has felt heavy, confusing, or time-consuming, this episode will change how you approach it.

👀 https://www.facebook.com/louistswart

💭 https://drive.google.com/file/d/1yYO2xfmm2lS6IyAy-GASdhpJC6O4SZKD/view?usp=sharing

💬 https://casual.ironbrij.com.au/optin?am_id=lenicavazos8401

🗯️ https://vip.ironbrij.com.au/content-launch-kit?am_id=lenicavazos7966

🎧 https://theretreatplanner.com/challenge

⬜️ If this resonates, give the episode a listen, share it, and let me know what stood out.

Plan a Profitable Retreat

Start here to get the tools, support, and strategy you need:

Book a free consult → https://theretreatplanner.com/go

Download the Profit E-book → https://theretreatplanner.com/profitebook

Download the Loyalty Marketing E-book → https://theretreatplanner.com/loyaltyebook

Join the Sold Out & Profitable Intensive → https://theretreatplanner.com/challenge

Attend the Live Workshop → https://theretreatplanner.com/live

Follow on Instagram → https://instagram.com/theretreatplanner