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How To Stand Out in a Saturated Market

How To Stand Out in a Saturated Market

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 Description: In this episode of the Pursue Purpose Podcast, I'm sharing how you can stand out in a saturated market and build a business that's true to you. I talk about my own experience navigating the crowded photography industry, what I've learned about personal branding, developing your unique style, and building real relationships that lead to lasting success. If you've ever felt overwhelmed by the competition or unsure how to set yourself apart, this episode will give you practical steps and encouragement to carve out your own space and grow a purposeful, sustainable business. As a Wedding Photographer in Seattle I have been in business for over a decade. I have moved locations and although I still do San Diego Wedding Photography I have experienced what it was like to start from scrach and then start over again in a new market. I hope my insights help you! Transcript: Welcome to the Pursue Purpose Podcast. This podcast is for ambitious women who want to cultivate a meaningful life in the pursuit of their purpose. After achieving the highest level of academic success, yet feeling unfulfilled, I was left wondering what was next. I discovered my purpose in helping women feel seen, understand their self worth, and live their best lives. I quit my scientific career path for a life full of freedom and flexibility. And now I want to teach and inspire other women to pursue their purpose. Thank you for being here, and let's get started. Hey guys. Welcome back to another episode of the Pursue Purpose Podcast. Today I am talking about breaking out of a saturated industry. How to market yourself and stand out among the crowd. And of course, I'm doing this from a photography perspective. But if you're in a different industry, you can probably still take away relevant information from this. I actually recently got back from a conference. It's called Hybrid Co. It's for photographers who shoot both film and digital photography. A lot of them are wedding photographers. And it was really cool to be able to go and see some of my online friends, people that I've known for many, many years. I've been in this community for so long, and I've always wanted to go to this conference, but I was never able to because I had my nine to five and with the nine to five and the two kids and all of the things. I just felt like being away for four or five days for a conference just wasn't in the cards until this year. So it was really amazing to go and get to see everyone. And it's funny because some people recognized me, some of them didn't even know why I looked familiar necessarily, but it is weird because we see each other's faces online in posts. I have actual online friends, but to see them in person is different. And so it was really exciting and cool to get to connect with people in person. Being recognized wasn't something that I was expecting, but that made me realize that in a sea of photographers, somehow I have stood out to some people. That being said, there's also 300 people at this conference and most people didn't know who I was. And so of course, there's work to do there. Because we're all doing the same things. We're all contributing to the noise on social media where we're posting the same kinds of images. And when you think about your clients, if you think about brides looking for a photographer, there's a lot out there and it's overwhelming and it's hard to sift through and know who is the person that is your ideal photographer for you. The right personality, the right style, all of those things. And so to be able to stand out of that sea of images or a sea of people, it's crucial to be able to run a solid business. So that's what I want to talk about today. For me, it has always been about investing in myself and the education of either on the photography side or on the business side to continue to find ways to improve and grow. Nothing that I want to say today is going to be that short term quick fix all of a sudden. You've gone viral and you stand out. It's really about putting in small nuggets of pieces that will help you grow slowly over time. If you're looking for this to be a career long term, that's really what you need to be thinking about. Your end goal years from now. What is your actual purpose and where do you want to take your career and business and life. And so thinking more on the terms of what pieces can I put into place now to slowly grow over time and then stand out amongst the crowd. Those are the things that I want you to be thinking about. When I first started photography in 2013 shooting weddings, our brand was called Whiskers and Willow Photography. It was my husband and I. It was not cat related, but I got a lot of questions about are we cat people because it says whiskers. But it was actually supposed to be a nod to my husband, masculine, whiskers versus Willow being feminine. And so it's supposed to be the masculine and feminine. I think around that time, that brand, the ...
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