Many podcasters still believe that the only way to monetise their show is through sponsorships and ads. In this episode of Start Grow Monetise Your Podcast, James Burtt and Alex Chisnall bust the biggest podcasting myths that hold creators back. They reveal why building expert authority, hosting live events, selling digital products, and creating courses can be far more profitable than chasing advertisers. They also explore why a small, engaged audience can deliver more impact than thousands of passive downloads.

From emotional storytelling to proactive guest sharing, discover what really drives podcast growth, brand awareness, and revenue. If you want to grow a podcast that attracts clients, builds authority, and scales your business, this conversation gives you the playbook.

What You'll Learn in This Episode:

• Why sponsorships and ads are not the only route to podcast monetisation

• How to leverage a podcast to build expert authority and brand trust

• The role of live events, masterminds, courses, and digital products in generating revenue

• Why audience quality beats audience size every time

• How intentional content attracts high paying clients directly from your podcast

• Why proactive guest sharing and emotional storytelling create powerful engagement

🎙️ Ready to Launch or Level Up Your Podcast?

Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue.

👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!

Key Takeaways:

1. A podcast is a business tool, not just a media channel

2. Small niche audiences can deliver big financial returns when content is intentional

3. Live events and networking can turn podcast connections into revenue streams

4. Big name guests are less effective than engaged guests who actively share content

5. Emotional stories resonate more deeply and generate stronger listener reactions

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

podcast monetisation, podcasting tips, how to grow a podcast, podcast myths, podcast business strategy, podcast revenue, podcast sponsorship alternatives, podcast for entrepreneurs, build expert authority with podcasting, podcast marketing strategy, how to monetise a podcast, podcast for coaches, podcast for consultants, podcasting for business growth, podcast content repurposing, podcast live events, podcast digital products, small podcast big impact, podcast for brand awareness

In this episode of Start, Grow and Monetise Your Podcast, Alex Chisnall and James Burtt share how to transform a single podcast episode into a full content marketing machine. They explain how one ten minute recording can generate nine or more pieces of content, from short clips to blogs, carousels, and LinkedIn posts. Discover how to use tools like Opus Clip, Riverside, and Canva to repurpose episodes into engaging video, social media snippets, and articles. Alex and James also highlight why consistency matters more than perfection, why the 80/20 rule is key for content creation, and how audience engagement can be built with even simple, “good enough” posts. If you want to scale your podcast and brand visibility without endless time or budget, this is the episode for you.

What You'll Learn in This Episode:

• How to turn one podcast episode into multiple content assets

• Why consistent posting builds credibility and trust even without likes or comments

• How to use AI tools like Opus Clip for quick clip generation

• Why short form content drives attention for long form episodes

• How Gen Z and Millennial audiences prefer video content

• The importance of A/B testing thumbnails and titles for better engagement

• Why “good enough” content often wins using the 80/20 rule

🎙️ Ready to Launch or Level Up Your Podcast?

Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue.

👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!

Key Takeaways:

1. A ten minute podcast can fuel an entire week of marketing content

2. Consistency of posting builds authority even if engagement looks low

3. Video content attracts younger demographics and boosts discoverability

4. AI editing and clipping tools save time and money while improving reach

5. Repurposing content across LinkedIn, Instagram, YouTube, and blogs maximises value

6. Good enough content is better than waiting for perfection

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

podcast marketing, repurpose podcast content, podcast growth strategies, content marketing for podcasts, how to grow a podcast, podcast tips 2025, opus clip tutorial, ai tools for content creators, podcast content repurposing, short form podcast clips, long form podcast strategy, podcast promotion ideas, podcast content marketing, start grow monetise podcast, alex chisnall, james burtt

Podcasters are rushing to use YouTube Shorts, TikTok, and Instagram Reels as their primary growth strategy. But is it the right move from the very beginning? In this episode of Start Grow and Monetise Your Podcast, James Burtt and Alex Chisnall share contrarian advice about why you should not immediately rely on YouTube Shorts when launching your show. They explain why short form clips can build awareness but rarely convert into long form listeners, which is where brand growth, sponsorship, and monetisation opportunities happen.

The conversation covers the balance between short form attention and long form engagement, debates around focusing on audio versus video, and real world examples of creators using short form successfully. If you are serious about growing a podcast that builds authority, attracts sponsors, and drives loyal listenership, this episode will help you decide how and when to use short form content as part of your strategy.

What You'll Learn in This Episode:

• Why starting with YouTube Shorts can mislead you about your true audience

• How short form clips differ from long form engagement in terms of sponsorship and brand growth

• Why directing short form attention to full episodes is the most effective approach

• The ongoing debate between audio only and video podcasting strategies

• How to set clear goals for your podcast content before choosing formats

• Real examples of creators who use short form as their business model

• Why knowing your outcome is critical before investing in video or short form

🎙️ Ready to Launch or Level Up Your Podcast?

Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue.

👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!

Key Takeaways:

1. Short form content drives attention but does not guarantee long form engagement

2. Sponsors and advertisers care most about consistent long form consumption

3. Do not launch a podcast with Shorts alone, build a library of strong episodes first

4. Short form works best when it points directly to long form episodes

5. Video content is increasingly valuable but must align with your overall outcome

6. A clear strategy is more important than chasing trends

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

YouTube Shorts podcast strategy, podcast growth 2025, short form vs long form podcast, grow your podcast YouTube, podcast monetisation strategies, TikTok for podcasters, Instagram Reels podcast marketing, audio vs video podcast, podcast sponsorship growth, YouTube podcast tips, how to grow a podcast, podcast marketing tips, podcast discoverability, entrepreneurs podcast growth, content creators podcasting