How Your Brand Connects with Customers
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How Your Brand Connects with Customers
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About this listen
- Brand is more than visuals: A brand is the sum of all customer interactions with a business, not just a logo or slogan.
- Emotional connection matters: Businesses need to create a connection with customers on an emotional level.
- Stand out from the crowd: Being remarkable is essential to differentiate yourself from competitors (referencing Seth Godin's Purple Cow concept).
- Building connections leads to loyalty: Strong brand connections can turn customers into loyal fans.
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