In this episode of the DTC Daily Podcast, we speak with the founder of Miraclinical — a DTC brand that serves a highly specific customer: mature women dealing with aging-related body odor. The brand went from humble beginnings in Japan to crossing $3 million in annual revenue by focusing on niche messaging, AI-generated content, and relentless ad testing.You’ll learn how Miraclinical optimized its Facebook and Google ad strategies, used employee-generated content to build trust, and implemented a testing system to scale high-performing creatives efficiently.🎯 Episode Timestamps02:06 – About Mirai Clinical06:28 – Why AI-generated content works08:12 – How their Trello testing board works10:15 – UGC vs EGC strategy11:11 – Google vs Meta: strategy and execution12:17 – Attribution tools and technology14:43 – Finding new customers efficiently15:47 – Amazon DSP strategy16:47 – Pricing-related challenges19:20 – Tips for choosing the right media buyers21:38 – Final advice for early-stage DTC brandsIf you're building a DTC brand, especially in a niche category, this episode is packed with valuable insights on how to grow smart and sustainably.🔥 Sponsored by SARALThe all-in-one platform to find, manage, and track influencer collaborations with ease. Book a personalized demo for your team at https://www.getsaral.com/?ref=dtcdaily