From outsider to industry leader: how authentic leadership and organizational “health” drive performance.

In this episode of How Do I?, Matt Putra sits down with Emily Yueh, President at Sneex and former COO of David Yurman, where she led a 25% growth turnaround and international expansion. Drawing on 15 years as a McKinsey partner, Emily shares a rare, practical framework for transforming culture from a vague buzzword into a measurable business advantage. She breaks down how to identify when culture is capping growth, how to fix it, and how to scale teams globally without losing alignment or performance. If you’re a founder or executive looking to drive healthy, sustainable growth—this one’s for you.

• How to move from an outsider to an insider in leadership
• Why culture and organizational “health” directly impact performance
• The difference between compliance and true alignment
• How to measure cultural health beyond employee satisfaction
• What makes international expansion succeed or fail
• Why the best culture champions are always your top performers
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00:00 – Matt’s intro and why this conversation matters

01:30 – Emily’s journey from China to leading global brands

05:10 – How education and curiosity shaped her career path

10:40 – Lessons from 15 years at McKinsey

18:00 – Feeling like an outsider at the top

20:30 – Culture as a silent cap on growth

22:00 – How to diagnose “organizational health”

26:00 – Data-driven ways to assess team health

29:30 – Why satisfaction ≠ performance

31:00 – Designing the right interventions for culture change

34:00 – How to connect culture and profit

36:00 – Structuring teams for global expansion

38:30 – The balance between global consistency and local flexibility

41:00 – Corporate vs local decision-making

42:00 – Final reflections and how to reach Emily

Follow Emily Yueh

Website: sneex.com

LinkedIn: linkedin.com/in/emilyyueh

Sneex is a leading luxury brand known for its commitment to craftsmanship, innovation, and global growth. Under Emily Yueh’s leadership, the company focuses on building high-performing, resilient cultures that scale internationally without losing their creative edge.

What Emily shared:

• Focus on organizational health as a measurable driver of performance
• Link culture initiatives directly to business outcomes
• Champion growth through authentic leadership and alignment
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The How Do I? Podcast gives you 60 minutes with industry experts who teach their expertise to eCommerce founders and business operators. Each episode centers on a single "How do I...?" question, providing actionable tactics you can implement immediately.

Host: Matt Putra, Founder & CEO of Eightx

Eightx helps eCommerce, CPG, and SaaS companies scale profitably with expert CFO services and financial architecture. Founded by Matt Putra, Eightx specializes in cash flow optimization, financial planning, and strategic growth guidance for businesses between $5–80MM in annual revenue or venture-backed companies. Their team of experienced CFOs provides the knowledge and proven strategies that make scaling, growing, and lasting effortless.

Services include:

• Fractional CFO and financial leadership

• Cash flow

How Do I Build a Prospecting System That Scales? w/ Gabe Lullo

Turning cold calls into warm conversations: Gabe Lullo’s blueprint for scalable prospecting success.

In this episode of How Do I?, host Matt Putra, Founder & CEO of Eightx, sits down with Gabe Lullo, CEO of Alō, the world’s largest cold-calling firm. Gabe has built and scaled SDR teams for major brands like ZoomInfo, Peloton, and Microsoft, delivering over 11 million cold calls per year. He shares his proven frameworks for building prospecting systems that actually scale — including how to find the right audience, structure SDR compensation, and make cold calling effective in a digital-first world. If you’ve ever wondered how to grow your outbound sales without burning cash or patience, this episode is your playbook.

• How to identify and understand your ideal buyer before building your system
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• Why cold calling still works — and how to make it scale
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• The tech stack, data, and KPIs you need for predictable outbound success
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• How to recruit, train, and motivate world-class SDR teams
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• Why “prospecting is not a light switch” — and how long to give it before pivoting
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• How to blend LinkedIn thought leadership with multi-touch outreach for real results
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00:00 – Matt introduces Gabe and Alō

02:10 – How Gabe got into sales at age 13

04:00 – The evolution of prospecting in 2025 and beyond

05:40 – Why LinkedIn is still the best B2B platform

07:00 – Cold calling vs. email: what really works

09:25 – How Gabe’s team makes 11 million cold calls a year

11:45 – Knowing your numbers and KPIs for fundraising and scaling

13:55 – How to incentivize SDRs and structure compensation

16:10 – The 3-stage hiring process for elite SDRs

18:30 – Why asynchronous video interviews reveal top performers

20:00 – The “bag of popcorn” analogy for consistent prospecting

22:30 – How long it really takes to see results

25:00 – When cold calling makes sense — and when it doesn’t

28:00 – Understanding ROI and ACV before scaling outbound

30:20 – Building multi-channel campaigns (calls, LinkedIn, email)

31:30 – Humanizing your outreach and standing out online

33:00 – Gabe’s offer for startups and how to connect with him

Follow Gabe Lullo

Website: www.aloai.com

LinkedIn: linkedin.com/in/gabelullo

Alō is the world’s leading sales development and cold-calling agency, managing over 150 SDRs worldwide and generating millions of qualified leads for B2B companies. The firm provides end-to-end prospecting services — from data sourcing and messaging to full SDR enablement and management.

What they offer:

• Fractional and fully managed SDR teams
• Cold-calling and multi-channel outbound systems
• Intent data and KPI-driven analytics
• Recruiting, onboarding, and SDR training frameworks
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Alō helps both startups and enterprise brands build scalable, high-performing outbound teams without the overhead of hiring in-house.

The How Do I? Podcast gives you 60 minutes with industry experts who teach their expertise to eCommerce founders and business operators. Each episode centers on a single "How do I...?" question, providing actionable tactics you can implement immediately.

Host: Matt Putra, Founder & CEO of

Lennart Winqvist, CEO and founder of Arctic Collagen, shares the two-year, half-million-dollar journey of creating a premium liquid marine collagen supplement specifically designed for men's aging joints. Drawing from his entrepreneurial background as founder of Socuza Corporation, Lennart explains how he transformed personal frustration with existing collagen products into a gender-agnostic solution that delivers 8,000mg of marine collagen in convenient, portable sachets. Joined by co-founders Jazan and Rayhan Winqvist, the team breaks down everything from product formulation and bioavailability science to packaging design and strategic market positioning for health-conscious male consumers.

◽️ Why gender-agnostic packaging design is critical for men's supplement adoption and market success

◽️ How liquid marine collagen achieves up to 95% absorption versus 40% for powder supplements

◽️ The scientific rationale behind 8,000mg dosing combined with hyaluronic acid and vitamin C

◽️ Why wild-caught Norwegian cod scales produce superior collagen compared to bovine or Asian sources

◽️ The real timeline and investment required: two years and $500K from concept to market launch

◽️ How to navigate early retail opportunities like QVC and Target without destroying your emerging brand

00:00 Intro

02:22 The collagen journey begins

04:40 Creating supplements without scientific background

07:00 Solving men's joint pain perception problem

09:25 Recovery improvements at 39 versus 60

11:47 73-year-old tennis player's transformation story

13:59 Marine collagen versus bovine explained

16:24 The 8,000mg dosing research process

18:48 Bioavailability: liquid versus powder absorption rates

21:13 Cold processing preserves collagen efficacy

23:14 Finding the right food scientists

25:43 The real cost: half million dollars

27:54 The two-page flyer strategy

30:03 Building a multigenerational team advantage

32:27 Turning down QVC and Target deals

34:54 Social media and influencer challenges

Follow Lennart Winqvist

Website: arcticcollagen.com

LinkedIn: [Not provided in transcript]

Arctic Collagen is a premium liquid marine collagen supplement launched in 2024, specifically formulated to address joint pain and recovery while maintaining gender-agnostic appeal. The product delivers 8,000mg of hydrolyzed marine collagen sourced from wild-caught Norwegian cod scales, enhanced with hyaluronic acid and vitamin C for optimal absorption. Each convenient sachet provides a honey-like texture that can be consumed directly or mixed into beverages and food.

Key Features:

• Up to 95% bioavailability through cold-process liquidization
• Sustainably sourced from pristine Arctic waters
• Manufactured to EU standards in Norway, final production in Long Island, NY
• Available in strawberry and lemon flavors
• 14-day supply boxes with subscription options (20% discount + free nationwide shipping)

Where to Purchase:

• Direct: arcticcollagen.com
• Amazon (recently launched)
• OneLavi.com (health platform)