Podcast Show Notes:

In this episode of the Brand Clarity Podcast, host Susie Liberatore sits down with Steve Shortino, founder and CEO of iSMASH — the rage room and axe-throwing franchise disrupting the entertainment industry. Steve shares the story behind iSMASH’s explosive growth, with over 60 franchise units sold in just over a year.

They discuss what sets iSMASH apart from other entertainment brands, how early proof of concept fueled rapid expansion, and the powerful role digital marketing and AI play in driving franchise sales. Whether you’re a budding franchisor, a franchisee exploring new opportunities, or a business owner looking to scale smartly, this conversation is packed with real-world strategies for modern brand-building and franchise success.

What You’ll Learn:

• How a viral moment sparked the idea for iSMASH
  

• Why strong branding and customer experience are critical differentiators
  

• The secret to gaining early franchise traction through proof of concept
  

• How iSMASH uses AI and digital funnels to scale franchise development
  

• Building internal systems (like supply chains) for faster, smarter growth
  

• Steve’s advice for franchisors: financial validation first, expansion second

  
  

About Steve Shortino

Steve Shortino is the founder and CEO of iSMASH, the fastest-growing smash room franchise in the United States—originating from his hometown of Rochester, New York. What began in 2018 as a bold and unconventional idea has evolved into a thriving national brand, with dozens of franchise units sold and many more on the way.

Originally launched under the name “Smash Therapy,” the concept was inspired by what Steve initially thought was a ridiculous idea: creating a space where people pay to break things. After conducting thorough research, he saw the potential and opened the first location in October 2018. Despite the challenges of the COVID-19 pandemic, Steve used the downtime to write and launch a successful course teaching others how to start their own rage rooms.

By 2021, business momentum was back—and growing fast. Steve opened a second location in Syracuse, NY, and soon caught the attention of a franchise development firm. Since then, iSMASH has exploded in popularity, with over 60 units sold across the country and no signs of slowing down.

Steve’s long-term vision is to make iSMASH the leading rage room brand in the location-based entertainment space, with a goal of scaling to 100 locations nationwide.

https://ismashusa.com/

Susie Liberatore, a seasoned entrepreneur, discovered her passion for business ownership at a young age. Following years of academic pursuits and corporate experience, she founded her initial venture, Visions2images.com. What began as a solo endeavor has now evolved into a thriving enterprise led by Susie and supported by a team of 13 professionals. In a remarkably short period, she has elevated the brand’s success by providing comprehensive services like website development, social media management, SEO, content creation, and paid advertising.

Fueling her entrepreneurial spirit, Susie went on to establish various companies, showcasing her versatility in business development. The latest addition to her portfolio is Franchise-clarity.com. Recognizing a gap in the franchise market, she innovatively developed marketing software to address specific needs within the industry. For inquiries on marketing services, potential partnerships and investments, feel free to contact Susie Liberatore to discover how she can contribute to the growth of your business. https://susieliberatore.com/