How the APP is Building Pickleball’s Future | Tom Webb, APP CMO
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How the APP is Building Pickleball’s Future | Tom Webb, APP CMO
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About this listen
Pickleball’s rapid growth has reshaped the racket sports landscape with the Association of Pickleball Players (APP) at the center of that expansion.
In this episode of Racket Sports Weekly, host Ian Rapport talks with APP CMO Tom Webb about why pickleball’s growth is unlike any modern sport, and how accessibility, community, and global expansion are reshaping its landscape.
Webb discusses:
Why storytelling, inclusivity, and community are core to pickleball’s success
International expansion across Asia, Europe, and beyond
Tennis vs pickleball narratives
What the future could hold for the APP and the sport globally
🎧 Listen now to learn how pickleball is evolving from a pandemic boom sport into a global sports business powerhouse.
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