How to Become the Media’s “Go-To” Expert

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How to Become the Media’s “Go-To” Expert

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In this episode of the All Things Book Marketing podcast, Sandy Smith from Smith Publicity converses with collegues and industry powerhouses Janet Shapiro, Vice President of Publicity, and Senior Publicist, Sophia Moriarty.

They delve into innovative strategies for gaining attention in the book promotion world, emphasizing the crucial role of authors in collaboration with their publicists.

Key topics include the shift towards direct media connections with experts, the importance of maintaining active engagement on platforms like LinkedIn, the evolving landscape of publicity, and the power of niche media for book sales and personal branding.

The discussion highlights the value of patience and consistent effort in building long-term media relationships and leveraging social media for effective book marketing.

00:00 Introduction and Guest Introduction
01:13 New Strategies in Publicity
02:04 Collaborative Approach with Authors
03:08 Direct Media Connections
06:07 Effective Use of LinkedIn
09:36 Building Long-Term Media Relationships
17:16 Social Media Strategies for Authors
23:51 Establishing Client Relationships
24:07 Success Stories and Client Wins
25:00 The Importance of Persistence
26:23 Leveraging Niche Publications
30:02 Networking and Podcasting
31:26 Exploring Newsletters and Substack
34:24 The Value of Social Media Engagement
35:46 Final Thoughts and Key Takeaways

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