Most lighting business owners say the same thing every year:

“I want to do a million dollars.”

And then they wonder why they feel overwhelmed, behind, and defeated by February.

In this episode of Captain’s Quarters First Class, Captain Matt breaks down why big, vague revenue goals destroy momentum and how translating those goals into simple daily and weekly numbers changes everything.

Instead of chasing a million dollars, what if your only job was to: • Sell 13 lights a day • Close 2 permanent lighting jobs a week • Hit a realistic, seasonal monthly target

Same goal. A completely different mental game.

Matt dives deep into:

• Translating top-line revenue into daily production goals

• Why “break-even” jobs are usually a lie

• The difference between material cost vs true operating cost

• How to calculate your real daily minimum

• Why seasonality matters and pretending it doesn’t will bankrupt you

• The “Money Game” framework for knowing exactly how long you can survive with zero sales

• How weekly number tracking allows real-time course correction (instead of year-end regret)

If your business feels busy but your bank account doesn’t reflect it…

If you’ve ever said “I sold a ton but don’t know where the money went”…

If your goals sound good but don’t feel achievable…

This episode is for you.

🎯 Stop chasing fantasy numbers. Start winning daily.

Lights. Legacy. Living. Captain’s Crew. Sink or Swim.Ready to join Captain’s Crew?

🔹 Apply to work with Captain Matt or hire him for elite outdoor lighting design: https://www.captainmattoutdoors.com/

🔹 Explore design + install services at Barefoot Lighting: https://barefootlighting.com/

🔹 Join the movement at The Lighting Trade School: https://lightingtradeschool.com/