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How to Develop a Brand Strategy with Lesser Evil

How to Develop a Brand Strategy with Lesser Evil

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In this episode, we talk with Caitlin Mack, Senior Brand Manager of Lesser Evil, the iconic healthy snack company. We discuss some of our favorite topics: brand evolution and strategy, packaging, innovation, marketing different SKUS, and so much more - it's a juicy one! Try our infamous banana bread: eatgonanas.com and use code BITEINTOBIZ for 15% off your purchase!

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